Consistent Clients - Real Estate Marketing

Often realtors get so caught up in closing the sale and making clients happy, we forget a vital aspect of marketing.

Creating a buzz about our service after the sale. It’s more important than you might think.http://consistentclients.com/wp-content/themes/burnin-r-205/images/testimonial.jpg

Here’s a key principal in business and marketing that’s crucial to your success. Quite simply, it’s mindset. You’ll hear me talk about it often. To improve mindset, I read regularly.
There is one book in particular I absolutely insist you read. It will change the way you look at business. If you do only one thing to improve your personal and professional growth, grab a copy of T Harv Eker’s book Secrets of the Millionaires Mind – Mastering the Inner Game of Wealth.

Branding is especially important in real estate. Of course, if you’re associated with one of the well known agencies, you’ll have the benefit of branding used by your corporate office. That’s a great bonus. At the same time, you really need to think about your own personal branding.

What sets you apart from the competitors and even other realtors in your agency? Are you simply using the customizable templates provided? Or, do you think outside the box and ensure your personal brand is unique?

“If you only came to @properties to have a chance to work with Rich Rogala, that would be reason enough. Of course, the reasons for working at our company are too numerous to list, let’s get back to working with Rich. He’s in such demand, it took me weeks to get an appointment […]

You’ve heard me talk about staying in contact with clients. But, what about referral sources? While many of your clients will be great referral sources, you’ll also have referrals from other sources. Friends, family, business associates and others who have simply heard of your good work will send business your way.

It’s important to reward your referrals for the business they send your way. It can be as simple as a handwritten card but there are also more impressive referral reward avenues.

Regardless of the business you are in, there are three main reasons a person will decide to do business with you.

Curious? You should be. Here they are.

Like, trust and knowledge.

I’m constantly coming across marketing nuggets that really make sense. I jot them down and then figure out a way to directly apply them to my business.

Here’s one I want to share with you to help you further develop your client relationships.

“Your NETWORK=Your NET WORTH”

One of my all time favorite writers is Seth Godin. He is a marketing genius. In fact, I strongly recommend All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World. Godin explores worldview and the importance of understanding the story going on in the mind of both consumer and marketer. The stories vary drastically, so it’s important to explore this thoroughly.

Reading this book made me shift my sales mentality and really focus on my clients.

Whatever the size of your current client base, it only makes sense to nurture and carefully care for them. One of the biggest mistakes marketer’s make is NOT keeping touch on a regular basis.When you nurture the people you work for with a little extra care and attention, they begin to see you as an asset opposed to just someone who wants them to spend their money. This one fact alone will catapult you ahead of your competition.