Consistent Clients - Real Estate Marketing

As I’ve discussed before, Web 2.0 is all about interaction. Today we are going to talk about using the social networking site, Facebook, to connect with potential clients. One thing I often hear about Facebook is “I’ve signed up for an account. Now what? How do I get clients and referrals?”
The key to sites like […]

Basically a feed contains the latest updates from a blog or website. Common formats are RSS and Atom. Nearly all feed formats are in an overarching format called XML. That’s why feeds are sometimes referred to as XML. While that might seem a little technical, here are the basics on feeds and what you need to know to understand their importance.

Here’s how feeds work:

Online newspaper - real estate marketing1) A blogger, (that’s me), posts new content relevant to real estate.
2) As the blog is updated, the blog platform…

If you’re new to the blog scene, and I know many who are, it’s important to have a basic understanding of RSS.

real estate marketing - rss feedsRSS commonly means really simple syndication. RSS is a piece of code that takes all the articles on one topic, (real estate, for instance), and places them in a simple format for viewing. The RSS feeds are subscriber or opt-in based. People who write articles have to opt-in to the RSS feed to keep up to date on the particular topic of interest as do people who want to display the articles on their site.

A news aggregator is the software that goes and grabs the feeds of your favorite blogs and tosses them to you. News aggregators can be Web Based like bloglines.com or actually on your computer like pluck.com or newsgator.com. You can subscribe to feeds via various means. I personally use FeedBurner. This gives my readers an option to receive notifications directly to their inbox via email when fresh, real estate marketing related, content is posted.

If you’re interested in getting a good breakdown of different blog techniques and terminology, I highly recommend Blogwild! by Andy Wibbles. While Wibbles uses a different blog platform, (TypePad), than I prefer, (WordPress), the advice applies to blogs regardless of platform.

Since I’ve been on the topic of blogging lately, I thought today’s web 2.0 post on blogging would fit nicely. Blogging is a perfect example of Web 2.0. It prioritizes interaction between you and your readers. You have the ability to find out what matters most to your clients, and provide it to them.
As more […]

A common mistake bloggers make is being too technical, or even too wordy (Don’t’ get me wrong, there is a time and place for both long and short copy. That’s a discussion for another day.). Your blog is an extension of you. Of course you want to be professional. At the same time, you want your personality to shine through so you can really connect and build relationships with your readers. These readers are both potential and regular clients. They have subscribed to your blog because they want more of you. Be relevant and succinct so readers are getting information they need in easily digestible chunks.

Now that you’re blogging make sure you’re doing it regularly.

real estate blogging calendarFollow these quick tips to blogging success:

• Set a regular schedule to write and post your content
• Stick to your blogging plan of action
• Post on specified days to be as consistent as possible
• Map your topics in advance
• Know your weekly or monthly theme and keep subscribers informed

Today’s web 2.0 wrap-up is a short one…
Last week we talked about adding Twitter to your social networking arsenal. You may be thinking “Sure, that’s great, but how do I find the time?” Well, there are lots of applications out there designed to make your Twittering more efficient, from the web to your mobile phone.
Check […]

When we think about blogging, we need to be methodical. Here’s what I mean. You cannot just slap up a blog, write random content and expect the world to become interested in you.
When you blog, you need to have something to say and a plan for your blog. Technorati is a great starting point to […]

It’s funny to me. Many people still view blogs as a passing thing. I have to admit it’s taken me a while to jump on the bandwagon. The experts say blogging is here to stay and it definitely increases search engine rankings as well as traffic. But, this isn’t a matter of “if you build […]