When it comes to referrals, I often hear the argument that it's too hard to depend on referrals for business, because they are completely out of your control. I disagree. There are a few "secrets" you can add to your real estate business that will help groom your clients into creating a steady stream of referrals you can depend on. 1. Give and take or "I'll scratch your back if you scratch mine"
Sunday, September 28, 2008
Last week we talked about different ways to find out what people are talking about and how to participate and get in front of them. Read More: Weekend Web 2.0 Wrap-Up for 9/21 Another great way to find local people to connect with is through Twitter. While it’s not automatically a local service, there are some sites [...]
Thursday, September 25, 2008
This month we’ve talked a lot of blogging for your real estate business. But don’t start a blog just because it seems to be what everybody else is doing. A really good real estate blog is good because of the passion and interest of the agent. Read more: The long-term, no-pressure close There can be many reasons [...]
Tuesday, September 23, 2008
We’ve talked about connecting with your clients with your blog and other forms of marketing. But what then? How do you move from an interested reader to an active client? You have to ask. Remember, if you don’t ask, you won’t get. You could try the “Call Now for your Free Consultation” approach. If you have readers [...]
Monday, September 22, 2008
We’ve talked in several web 2.0 wrap-up’s about finding the sites your target market is visiting, and creative ways to get your name out there in front of them. Read More: Weekend Web 2.0 Wrap-up for 8/10 Jim Cronin over at the Real Estate Tomato wrote a fantastic post a couple days ago on the same topic. [...]
Thursday, September 18, 2008
Now, I’m not talking about all the trees you’ll save not sending direct mail advertisements. That’s just a side benefit of blogging. No, I’m talking about recycling your blogging material. One of the biggest complaints I hear from agents is that blogging is very time consuming, or they’re not good writers. While the frequency of your posts [...]
Tuesday, September 16, 2008
The proof is in the pudding, as they say. So are you showing your network why you’re the natural choice when it’s time to buy or sell their home? Whether you use postcards or your blog, “Proof of Success” is a great way to keep in touch with your network and encourage referrals. Read More: Make Your [...]
Sunday, September 14, 2008
In the spirit of blogging and web 2.0 for real estate, today’s post is about a cool new tool you can use on your blog to provide visitors exactly the information they want so they keep coming back to talk to you. What would you say is one of the most important factors when a family [...]
Thursday, September 11, 2008
Blogging should be an easy, effective way to connect you with your clients. But you can ruin that in a minute by talking over the heads of your readers. Remember that your readers are there because you have information they want. They are starting to see you as an expert, someone that can help them solve [...]
Tuesday, September 9, 2008
In addition to listening closely to your clients, make sure you’re speaking to them honestly and openly as well. In fact, this can be the best way to get them talking. People don’t want you to just spout out your marketing message. They want you to be candid, helpful and yourself. Read More: The basics [...]
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Tuesday, September 30, 2008
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