It's that time of the year when everyone begins gearing up for the holiday season. In only a few weeks, we'll be celebrating Thanksgiving with friends and family, and focusing on the many things we have to be thankful for. It's also a great time to show appreciation for your clients, new and old. This is the perfect time to sit down and handwrite a card for all your clients, with a simple message of thanks. Something as quick and easy as...
Tuesday, October 28, 2008
My post last week, Creative Marketing with Stamps, generated a lot of interest and enthusiasm from my readers. It seems like many of you understand the need to stand out from the crowd, and are looking for some fun, interesting ways to do that. I'm happy to help. Try myJones.com. You may be familiar with Jones soda? If not, they're a specialty soda company that offers flavors like FuFu Berry, Blue Bubblegum, AmeriCola, and Green Apple, just to name a few. They offer a site called myJones.com that allows you to make your own customizable 12 pack by adding a personal photo label and caption to the bottle.
Sunday, October 26, 2008
I've talked about the Do's and Don'ts on social networking sites before, and I'm always interested to come across opinions of other people that are very active in social media on this subject. Chris Brogan, who is a very active blogger and Twitter-er, had some great tips for Facebook as well. I think one of the best when it comes to building relationships is adding a line or two when you request adding...
Thursday, October 23, 2008
We all know the economy is unstable right now, and everyone is concerned. Home sales are down, people are worried about finances, etc. But if you let this nervous, negative attitude become part of your day to day reality, then you can be sure it will take a toll on your business. People are still buying, and people are still selling. There are clients out there to be had. It's just a matter of changing your marketing to focus on the person behind the property, and maintaining your enthusiasm for what you do.
Tuesday, October 21, 2008
Have you ever come across a really creative product, and realized there were lots of ways you could use it in your business? I just did! PhotoStamps is a neat idea - you take a photo, any photo, and they'll put it on real US stamps you can use. There are lots of ways you can use this. Use custom postage on all your mailings, so everyone on your mailing list recognizes your face (or your logo).
Sunday, October 19, 2008
Are you having trouble finding the time for updating your blog, spending quality time on your social networking sites, and adding new content to your website? I think the online marketing is a big component of your marketing, but I understand that it can be hard to find the time in between all the tasks you need to do to take care of your clients. I found a great post over at Active Rain by Caryn Webb on using a tool called Utterz to cross-post content to a variety of different social networking sites, blogging platforms, and sites like Twitter, all at the same time.
Thursday, October 16, 2008
Once you have several testimonials you’d like to use, it’s time to integrate them into your marketing. While it’s pretty common to see a few testimonials on a website, or added to a flyer, there are lots more possibilities that can help your testimonials really stand out. Instead of just adding a testimonial here and there [...]
Tuesday, October 14, 2008
So you're ready to let your clients do the selling for you, and you decide to collect testimonials from all your clients. But the first few closings, you forget. After all, there are so many other details to take care of. You remember to ask the next few clients, and they say they'll be happy to provide one. But a few weeks go by, and you've heard nothing. It's easy to never quite get in the habit of asking for, and getting, great testimonials.
Sunday, October 12, 2008
In last weeks' Web 2.0 Wrap-Up, we talked about the importance that personal agent sites still have in marketing online. A great tool to go along with them is something like vFlyer. I've mentioned them before, but came across a post over at the Real Estate Tomato talking about some new features vFlyer will be offering very soon.
Thursday, October 9, 2008
We all know that word of mouth is a great way to sell something - whether it's a product or a service. This is a big part of the reason I push referrals. A satisifed client is doing your selling for you. But instead of just letting one person tell one person, you can take advantage of your client's story, and let it help you sell to everyone you meet. Yes, I'm talking about testimonials. If you're in real estate, you need to take advantage of your testimonials to generate trust in what you are offering. Your sales copy can be great. You can hit on all the hot buttons your potential clients have. You can let your blog posts give them an insight into the way you think...
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Thursday, October 30, 2008
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