If you've been collecting email leads into an autoresponder, what have you been doing with that list? How often do you "touch" them? Is it a systematic part of your monthly marketing, or just a "whenever I remember task"? Last time we talked about implementing an autoresponder sign-up, and ideas on what to offer people in exchange for their email address. But what do you do with them after they've signed up?
Tuesday, November 25, 2008
Are you collecting email addresses from your sphere and your website visitors? In planning for your marketing for the upcoming year, this is definitely something you should plan on implementing if you haven't already. And even if you do, you could probably make your list work even harder for you. With the internet and email being such a big part of people's lives now, you may find you reach some people better this way, instead of via mail. To start, all you really need is a simple autoresponder. Services like Aweber, Constant Contact and 1ShoppingCart are all good options.
Monday, November 24, 2008
Today's weekend web 2.0 Wrap-Up comes as a shout out to Teresa Boardman over at Real Estate Tomato, for her post 3 Years of Blogging: The Gift that Keeps on Giving. First off, I'd like to send a big Congratulations over to her for not only maintaining a blog for that long (a feat in itself!), but making it her own, and bringing it fully to the front of her marketing arsenal. It's great to see the perspective from someone that has been blogging for her real estate business for so long, and see the long-term benefits that come from a blog. Not only can it start to establish you as an expert in your area fairly quickly, but it continues to work for you. As Teresa puts it, "I seriously doubt if anyone is reading post cards or newspaper ads that I published three years ago, but they are certainly still reading my blog posts. "
Thursday, November 20, 2008
Past clients are simply one of the easiest and cheapest form of leads around, so it’s in your best interest to understand why they might not be coming back – and what you can do about it. 1. They forgot. Most people simply don’t think about their Realtor® until they have an immediate need. Solution: Keep in [...]
Tuesday, November 18, 2008
I recently came across an article called The Top Ten Reasons Why Real Estate Agents Fail. In it, the author quoted a recent survey that had been done of real estate agents nationwide, asking them the simple question: "What do you think is the biggest reason real estate agents fail?" Here is a sampling of their answers:
Monday, November 17, 2008
Today's wrap-up comes from Dave over at Real Estate Blog Lab on turning your grainy YouTube videos into nice, high-resolution videos. If you've read many of my past posts, you'll know I strongly recommend adding YouTube into your arsenal of Web 2.0 marketing tools. Read More: Video Tours and Widgets to sell Real Estate
Thursday, November 13, 2008
Writing clearly defined, easy-to-measure goals is an important step in making plans for the upcoming year. As Stephen Covey says in The 7 Habits of Highly Effective People, you must "begin with the end in mind". Having a clear picture of what you want out of your business will make it much easier to plan how to get there. 1. Identify your goals 1. What motivates you? 2. What do you really want? 3. If there were no limitations, what do you dream of? 4. Do these different goals form a big picture?
Tuesday, November 11, 2008
One book I suggest you read as you are reviewing your business from the past year, and setting up goals and systems for the next is Million Dollar Habits by Brian Tracy. It goes over the critical habits and behaviors of people that are self-made successes. * Set and achieve goals effectively * Organize your life and manage your time for maximum productivity and performance * Increase income, reduce expenses and achieve financial independence
Monday, November 10, 2008
Since Web 2.0 is all about connecting and interacting with people around the web, it's a good idea to try and connect with your target market on more than one site, if possible. But even if you search by email, you may not always find your contacts (different email address, typo's, etc.). One way to let people know where they can find and connect with you is through your email signature. But until now, you would usually just have to create a link to your profile, which is easy to miss or ignore. Here are a couple cool tools to help your email signature come to life.
Thursday, November 6, 2008
Now is the perfect time of year to wrap things up and began preparing for the next year. It starts by looking back: What marketing was successful this year? What was a waste of time/money? Be honest with yourself. You may feel you need to have a billboard, or regular newspaper ads, or premium accounts with various webservices, but are they bringing in a solid return on investment? In this economy, this may be the year to come down hard on your underperforming marketing dollars. For online marketing, hopefully you have some form of tracking in place that lets you see where visitors are coming from, how long they're staying, and what they find most interesting. This gives you the kind of quality information to help refocus your online marketing even better for next year, by giving clients more of what they're looking for.
12,000+ followers on Twitter, 1518 RSS Readers
Wednesday, November 26, 2008
2 Comments