Adding new listings to your Facebook profile is not only a good way to get listing information out to people in your area, but it’s also a good way to stay in front of them on their news feed, as a reminder that you can help with their real estate needs now or in the [...]
Tuesday, January 27, 2009
Have you worked on integrating goal-setting in your life? If not, remember, there are some benefits to not setting goals:
Monday, January 26, 2009
Today's Weekend Web 2.0 Wrap-up is courtesy of Joel at Future of Real Estate Marketing. He has a great post showcasing a Canadian Realtor® that is taking a different approach to video marketing. Rather than just videotaping a tour of his newest listing, he is using the video camera on his drive to a listing appointment, giving viewers an "insiders" look at his daily routine, his knowledge, and his personality, spontaneously.
Thursday, January 22, 2009
I came across a post by Jim Lee at Knoxville Tennessee real estate blog on a new approach he's taking towards his yard signs. It's a great selling point, a way to stand out from your competition and develop stronger customer loyalty as they see you working hard to sell their property. I borrowed his photo (hope you don't mind, Jim) so that you can see what I'm talking about:
Tuesday, January 20, 2009
Are you always on the lookout for a unique gift to send to your clients as a closing gift, or as thanks for a referral? Check out the PSA Essentials stamp at FineStationery.com. More than your usual address stamp, they let you add personality and distinctiveness to a gift that will be remembered by your clients. There are lots of different designs, and many ways you could use these:
Monday, January 19, 2009
Today's Weekend Web 2.0 Wrap-Up comes from John Jones' Active Rain blog - Social Media Reputation Awareness. It's a great reminder that anything we do in our social networking and social marketing is able to be seen by anyone looking hard enough. We need to keep in mind that potential clients, colleagues, and business partners will often Google our name or business name, and our LinkedIn profile may not be the first thing they find.
Thursday, January 15, 2009
Marketing in a slow economy can sometimes require an easier touch than usual. More than ever, people do not want to be "sold". They want to feel that they are in complete control of their money, and where and how it's used. This is another reason that developing quality relationships with your database is an effective, long-term marketing plan. Rather than approaching your clients only when you want them to do something that involves them parting with their money, focus on being a resource. A trusted advisor.
Tuesday, January 13, 2009
I’m finishing up Tribes by Seth Godin for probably the third time, and wanted to share it with you. It’s a fantastic book about the power of developing and leading a “Tribe”. In essence, that’s what Consistent Clients is all about. Developing your group of followers that trust you, want to hear from you, and [...]
Monday, January 12, 2009
While 2007-2008 were big years for Facebook, and 2008 saw an explosion in Twitter users, I believe 2009 is the year that social media marketing will become a package deal, and real estate agents will realize they need to embrace more than one or two sites. Today’s Weekend Web 2.0 Wrap-up comes from Israel Rothman [...]
Thursday, January 8, 2009
Are you using LinkedIn to it's full potential? For a long time, about all you really used LinkedIn for was to place your profile, and maybe make a few connections. However, they've really added quite a few handy new features, and I'm afraid that too many agents aren't taking advantage of them.
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Thursday, January 29, 2009
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