If seeing is believing, are you “showing off” your satisfied clients? Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it. Why not start [...]
Tuesday, February 24, 2009
Have you created Friend lists in Facebook yet? If not, you should. And even if you have, you may be able to use them even better. Friend lists allow you to target who see's what information from you. You can create business and personal lists, or go further and separate out clients, potential clients, business partners, family, non-business friends. This way, you're not sending business updates to your family who just want to see family pictures, and business contacts don't get inane personal updates...
Thursday, February 19, 2009
With the economy the way it is right now, I believe now is better time than ever to focus on generating referrals from current and past clients. When people are going to part with their money, they want to be sure it will be with someone that has their best interests in mind, and will [...]
Wednesday, February 18, 2009
Monitoring your online reputation as a real estate agent is an essential part of marketing. Not only do you need to know what your clients and acquaintances are saying (to your face or not), but you also need to be ready to defend your reputation if an issue ever comes up, as trustworthiness is an [...]
Monday, February 16, 2009
Today’s Weekend Web 2.0 Wrap-Up is a little different than usual. I came across a post at Read, Write, Web on a new pop-up technology from Apture that adds contextual information to regular links. There are quite a few different companies that have offered this, but Apture is interesting. While I’m not a big fan of [...]
Thursday, February 12, 2009
If you’ve read this blog regularly, you know that I believe in spending a significant portion of your marketing time and budget on cultivating referrals. For me it’s the best and easiest way to keep your sales funnel full. However, there are some good and bad ways to go about asking for referrals. Whether you’re talking [...]
Monday, February 9, 2009
Have you been wondering how to end up higher in the local real estate search results? Or whether time spent blogging is really worth it? Today’s Web 2.0 Wrap-up comes from Denny Oh, posting at the Real Estate Tomato blog. His post is a great reminder that we can’t treat our blog as an advertisement – [...]
Thursday, February 5, 2009
A great tool for real estate agents to have in their online marketing toolbox is Scribd. Scribd is an online document hosting site – sounds boring, doesn’t it? But really, it’s an excellent tool to take advantage of to increase inbound links to your own site (which is great for SEO), as well as getting [...]
Wednesday, February 4, 2009
With Valentines Day around the corner, many people will be expecting chocolate from their significant other. How surprised would they be to get some from you? High-end chocolates can make sweet, memorable client gifts for any occasion – closings, home anniversary, birthday/wedding/new baby, or just as a nice gift while doing a pop-by. At www.chocolate.com, they offer [...]
Monday, February 2, 2009
I came across a creative idea this past week from Nancy Marmolejo at VivaVisibilityBlog.com in her post Social Networking Landing Pages: Got One? And though unrelated to real estate marketing per se, I think it’s a great way to increase the connection you’re making with potential clients through your social networking efforts. She recommends setting up [...]
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Friday, February 27, 2009
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