Whether your client database is large or small, it only makes sense to care for and connect with them. These are people that have chosen YOU to work with. One of the biggest mistakes I see agents making is NOT keeping in touch regularly, or finishing with one client and dumping them and jumping to [...]
Tuesday, March 24, 2009
Have you heard that the USPS is at it again? Rates for postage will be increasing again on May 11th, to the tune of a 2 cent increase. We may not appreciate, but understand the cost of doing business. Smart marketers will see that this is also a great opportunity to continue to build a [...]
Monday, March 23, 2009
Our weekend web 2.0 wrap-up for this week comes courtesy of Geek Estate Blog, and their post on the new social media-integration provided by PhotoBucket. Their newest feature offers one-click sharing to all the major social networking sites and blog sites. I think this is a fantastic tool! While I agree with Brad in the hope [...]
Monday, March 16, 2009
Our Weekend Web 2.0 Wrap-up for today comes from Tara Jacobsen at ActiveRain on using breadcrumbs in your online marketing. We all know that time is limited for all of us, and it can be frustrating to see other agents online that seem to have tons of time for Twittering, making friends on Facebook, posting [...]
Tuesday, March 10, 2009
This week, March 9th-March 13th, is Make A Referral Week. The idea was created by John Jantsch over at Duct Tape Marketing. All this week at his Duct Tape Marketing blog, he’s hosting guest posts and radio shows by all sorts of people, including Andy Sernovitz, Guy Kawasaki, Pam Slim, Rich Sloan, Anita Campbell, Scott [...]
Monday, March 9, 2009
Today’s Web 2.0 Wrap-Up comes from an interesting post at Active Rain – The Top 10 Technology Questions to Ask When Hiring a Realtor®. While the post is geared towards helping consumers choose a tech-savvy Realtor®, it got me thinking about whether we sell our online marketing as well as we sell traditional offline [...]
Thursday, March 5, 2009
I encourage my coaching clients to use Wordpress blogs as a “home base” for your online marketing, and so I’m often asked by agents which Wordpress plugins I recommend. So I have put together a list of the ones I think are most helpful for real estate agents marketing online. But I do want to [...]
Tuesday, March 3, 2009
Looking for a fun reason to get in touch with your client database? Every year around St. Patricks Day, I coach my agents to try this fun little gift for their clients. Grab a bunch of scratch-off lottery tickets, and send one out with a little note. Go all out and make it really cheesy – [...]
Monday, March 2, 2009
This weekend web 2.0 wrap-up will be great news for those of you that are using (or have thought of using) Postlets as an easy and free way to syndicate your listings across the web. Thanks to Sharon Paxon for her post at Active Rain for the heads-up! She gives the full details on how Postlets [...]
Sunday, March 1, 2009
Having a business that brings in Consistent Clients, repeatedly and without regard for the current state of the economy, needs to be based strongly on referrals. I believe that. But besides your sphere of influence, and past clients, where else can you work on generating referrals? Don’t forget about the potential of professional referrals. Referrals coming from someone [...]
12,000+ followers on Twitter, 1518 RSS Readers
Tuesday, March 31, 2009
0 Comments