What kind of options do you give your clients? Is it A or B? Work with me or not? If you have experienced a rash of clients fighting with you to reduce your commission, or to submit an unreasonably low offer, or list their home so high it won’t sell, you may have found yourself at the [...]
Wednesday, April 29, 2009
One of the essential pieces of a website is the ability for visitors to quickly and easily contact you. Whether you have a really professional website, or a simple blog, this is an important key in making your website work for you. So take a good hard look at your site (from a visitors perspective) [...]
Monday, April 27, 2009
Our weekend web 2.0 wrap-up is another great post by Rebecca Levinson on Active Rain about push marketing your blog. She has some fantastic tips on ways to market your blog through pushing your clients there, instead of trying to pull them in. I’m often asked “Okay Rich, I have a blog, now what? How do [...]
Thursday, April 23, 2009
Some agents are fans of buying small gifts for their clients after closing. I think that’s a great idea for those that can afford it (does not need to be expensive – consider a marketing expense!). However, there may be some agents that simply do not have the budget in a slower real estate market, [...]
Tuesday, April 21, 2009
My main focus in coaching real estate agents is to generate Consistent Clients through referrals and repeat clients. There are many approaches including touching your database consistently with a newsletter, cards, small gifts, quick phone calls and by stopping by, tools like social networking, bringing new clients into your funnel and then becoming consistent with [...]
Monday, April 20, 2009
Our weekend web 2.0 wrap-up for today is very exciting for me. I encourage my coaching clients to embrace a form of “Hybrid” marketing utilizing online and offline marketing strategies, and I came across a great tool this weekend to help you do that. ReadWriteWeb wrote a post about Identify, a Firefox plugin that quickly and [...]
Friday, April 17, 2009
I came across this story online not too long ago, and thought it was an excellent example of how your mindset can limit you, or push you forward: As my friend was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to [...]
Wednesday, April 15, 2009
While you may not associate libraries with great marketing ideas, try this one out: If you’ve been blogging or sending out a newsletter for any amount of time, you probably have some really great articles and information for your clients. Even if you haven’t, you probably have some good stuff you’ve read elsewhere that would be [...]
Monday, April 13, 2009
Have you ever found a website or blog that had tons of great info, and you bookmarked it, or tried to remember the URL, but always forgot to go back to it? It can be hard to keep up with all the information on the internet if you visit each site individually. A great way [...]
Friday, April 10, 2009
Now that you’ve created your first Facebook page (you did, right?), it’s time to think about more ways to utilize Facebook. You have one for yourself as a Realtor®, but as we all know, some people will avoid anything that looks the least bit self-promoting. So you may have Facebook friends that choose not to [...]
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Thursday, April 30, 2009
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