Facebook Fan Pages are a great tool for real estate agents to use for marketing themselves online. They allow you to make personal connections, on a very extended basis. You can create one on one conversations with many people at a time. Hopefully you’ve already set one up for yourself (if not, here’s a post [...]
Wednesday, May 27, 2009
Many real estate agents have been in the practice of giving away free info or freebies in exchange for a name and phone number or email address. Even before marketing online took hold, many provided toll-free info lines. If you’re doing something like this, now may be the time to step back and reevaluate whether [...]
Tuesday, May 26, 2009
Looking for something new to include in your Twitter updates? Why not try creating a hashtag that is of value to your target market? Today’s Weekend Web 2.0 Wrap-up comes from The Real Estate Tomato’s post Real Estate and Twitter – Use Hashtags to Dominate a Niche. It’s a great article on what Hashtags are, [...]
Thursday, May 21, 2009
Whatever your opinion of the current economic situation, we all appreciate free tools when it comes to generating business. As a “back to basics” task, think about your client database. How many people are in it? How current is it? Remember, your database should be full of people you have worked with, networked with, or [...]
Wednesday, May 20, 2009
If you've gotten started on Twitter, you may find that at the beginning it's pretty easy to keep up with the conversations and the people you are following. However, as you start to follow more and more people, you may start to feel overwhelmed by the "noise". A great tool for following lots of people, and still being able to catch the conversations, info, links, etc. that you want is by using a tool like TweetDeck. TweetDeck is an Adobe Air application designed to help you better monitor your Twitter account. Rather than logging onto Twitter on the web, you open this program, and it uses an API to pull your Twitter account activity.
Monday, May 18, 2009
Today’s weekend web 2.0 wrap-up is a post from Dave Smith at the Real Estate Blog Lab on “TweetGrid – Helping your Social 2.0 Clients Prepare for the Move”. Dave’s got a great idea here – take the tools you use for your social media marketing, and give them to your clients! The tools you are [...]
Thursday, May 14, 2009
Marketing is important for any business. Without good marketing in place, you cannot communicate the benefits of your business to potential prospects. The amount of competition in any marketplace is significant and it is staggering when you look specifically at real estate. When you are working on real estate marketing, you have to know what works [...]
Wednesday, May 13, 2009
If you are active in marketing your clients’ properties online, you have probably come across the idea of single property websites – websites that are a single page devoted to one property alone. We’ve actually talked in a few other posts about the value that using single property websites can bring you in your real [...]
Monday, May 11, 2009
With all the talk of Twitter and Facebook, LinkedIn may slip your mind from time to time. It’s certainly not as active, may not produce quite as immediate results and new connections as the other sites, and you may think of it as the place your post your resume and not much more, but there [...]
Saturday, May 9, 2009
As we’ve all probably heard, you won’t get what you don’t ask for. I’m sure you’ve heard that, and hopefully you are in the habit of asking for referrals from your clients at the end of the transaction, as well as occasionally throughout the year as you make contact with them. However, there’s another, easy way [...]
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Thursday, May 28, 2009
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