Since we’ve been talking about knowing your target market, and communicating & connecting effectively online, I wanted to share a great book on this very subject. Marketing to the Social Web: How Digital Customer Communities Build Your Business helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a [...]
Tuesday, June 9, 2009
In my post last week, , we talked about the importance of knowing what your target looks like. An important tool you have at your disposal is an analytics package, like Google Analytics. Being able to track your visitors, where they’re coming from and how long they’re staying on your site can help you make sure [...]
Monday, June 8, 2009
So you have an account at Twitter. Maybe you’ve developed some relationships, gotten some new followers, and aren’t sure what to do next. Try a TweetUp! Today’s Web 2.0 Wrap-Up is a great post from Diane Guercio on ActiveRain – Get Better Known at a TweetUp. TweetUp’s are local gatherings of people on Twitter, and it’s [...]
Friday, June 5, 2009
Knowing what your target market looks like is a great way to make sure every marketing dollar you spend (or every minute of your time) is working effectively for you. Stats are a great way to do this. For example, here are some stats compiled by Quantcast on what first-time buyers look like in 2009: * 58 [...]
Wednesday, June 3, 2009
Online real estate marketing has been a big topic lately – partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline that work just as well with [...]
Tuesday, June 2, 2009
Today’s Weekend Web 2.0 Wrap-Up comes from Nik Nik at MyTechOpinion. She has a very thought-provoking post on the new Twitter tool for real estate, TweetLister, and I think she’s dead on. TweetLister is a new, free service that “allows you to post, schedule and manage real estate listings on Twitter. Track clicks received on your [...]
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Thursday, June 11, 2009
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