Consistent Clients – Real Estate Marketing

Blogging regularly is a fantastic way to get found in the search engines, and establish yourself as a local real estate expert to your clients, new and old. But maybe writing isn’t your thing. You don’t have to be an award winning writer to generate solid, quality content that is valuable to your readers.

There are the usual basics to write about that come from your knowledge about your local real estate market, things like -

• Home prices in local market
• Local area activity – solds, actives, pendings, etc.
• New construction plans in area
• Mortgage rate updates
• What you should know about home inspections

But there are many topics that you can blog about that will give your readers a broader knowledge about real estate in your area, as well as establishing that you know a LOT about the area. So here we go, 47 additional topics you can blog about today!

1. Average energy prices for your neighborhood
2. Things homeowners can do to save on energy costs
3. Remodeling ideas to instantly increase the value of your home
4. Resources and tips for hiring contractors and actually having a good experience (too many people have bad experiences with contractors either not showing up, not finishing the job, not doing work they were already paid for, etc. – you can provide a list of tips and resources, such as your local or state contractors association, referral services, or even people you’ve worked with and can vouch for)
5. Common Scams of building contractors and how to avoid them
6. Buying a resale home versus a new construction home (or completed spec home)
7. Reviews on local businesses/vendors of interest to homeowners (for example, call pool vendors and get them to give you details, articles, referrals, and a link to your site, then call homeowners in the area and get reviews on their service)
8. Should you rent it or flip it?
9. Tips on knowing whether you’re ready to own a rental property
10. How to hire a great property management company
11. Interview three of your best local home inspectors. Come up with a common list of the 25 Most Important Things a Homebuyer should watch out for when buying a home.
12. From those same three home inspectors, create a list of the 10 Most Common Code Violations found by local inspectors.
13. How to secure your wireless internet connection (many homeowners become victims of identity theft or other crimes simply because they use an unsecured internet connection – give them the steps to take to protect themselves and possibly get some local ISPs or a computer consultant to provide input)
14. Getting involved in local charities (write about things you have done, and how residents can get involved in local organizations)
15. Organizing a neighborhood clean-up day or garage sale
16. How to plan a neighborhood block party
17. You could volunteer to coach a local little league or sports team and then post your “coach” photo with all the kids on your website, write a short blurb about how the season is going, and send the photo, article, and url to all the parents along with your business card or brochure. This is a great way to let people see another side of you.
18. Create a list of local webcam feeds from points of interests such as ski resorts, traffic monitors, etc.
19. Cost of Living Comparison (for different cities or neighborhoods in your local market). Create a side by side comparison for average price of homes, gas, utilities, etc.
20. Fire Safety Tips for your home
21. Avoid Legal Battles when Buying or Selling a Home (a great place to talk about the importance of hiring a professional – You! – and to talk about the protections and responsibilities built in to your state/local real estate contracts)
22. How does the close of escrow process work? (talk about the general closing process and then things that are specific to your market or state/local laws)
23. What should I offer for earnest money and down payment when buying a home?
24. Bargain Hunter’s Guide (Where to eat for under $20, How to find Furniture Bargains, etc.)
25. 25 Things to do in (Your Town) on the Weekend for under $40
26. Attend local zoning commission meetings, council meetings, school board meetings, etc. and write recaps of the meetings
27. Learn a little about local historical events, and write a blog post about it on the anniversary date.
28. Participate in and/or Post photos and a write-up about local marathons, triathlons, fundraisers, etc. (local charity fun runs, breast cancer runs, diabetes walks, fitness challenges, etc.)
29. Take photos and write a short blurb about the Christmas lights and decorations in your own neighborhood or farm area. Post this on your website and incorporate it in any direct mailings or newsletters.
30. Cheap Gas Spots (link to sites that show where you readers can buy the cheapest gas in the area where they live or work). Some examples might be your local AAA website, local radio and news media sites, Gas Buddy, and Gas Price Watch.
31. Moving resource guide (resources for buyers moving in from out of the area, for local moves, and for sellers moving out – all are potential client bases for you)
32. Weekend getaways at local resorts for residents (often in the off-season, local resorts and attractions have huge discounts)
33. Top Ten Reasons why Babyboomers should buy their next home in [your town]
34. What you need to know about buying foreclosures
35. What you need to know about buying tax liens in the county of [your county]
36. Tips on buying a second home or vacation home/condo in [your town]
37. The pros and cons of buying and owing a timeshare
38. Local school report cards and ratings
39. Child Care Guide (write a resource guide for parents on locations, costs, and services of local child care, day care,preschool, and after-school facilities)
40. Local shopping and attractions in the area
41. Guide to dining out – give info on many restaurants in your area
42. Hidden gems – share all the great restaurants, shops, service-providers that are your area’s best kept secret
43. Upcoming sporting events, concerts, shows, etc
44. What is curb appeal?
45. Easy tips for attractive landscaping
46. Do I need to worry about radon?
47. The importance of safety around swimming pools

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