Consistent Clients – Real Estate Marketing

Want to generate more exposure, and therefore more fans, for your Facebook fan page? Check out the news from Facebook on a new widget they’ve made available for Fan Pages:

As a Facebook Page owner, you can implement the Fan Box widget on your own website to gain more fans and share your Facebook updates. Implementing requires pasting just 4 lines of code.

The widget currently has 3 components: “Button”, “Stream” (optional), and “Fans List” (optional). The widget can fit in a space as small as 200 x 64 (just the “button”) or offer a richer experience including recent posts and other fans at a full 600 x 544 pixels (width adjustable from 200 – 600 pixels).

So what does that mean, exactly? You can embed a widget onto your website or blog that shows recent activity on your Fan Page. This lets people interested in your site have another way to get access to your great content.

I think this is a phenomenal addition, because I see fan pages crash and burn too often, because the owner doesn’t want to continue re-inviting their friends (since they don’t want to spam them), but aren’t sure how to get more fans for the page, and have it become a thriving community. This is one step towards that – people on your site will know you have a fan page (since they’re sometimes hard to find on your Facebook profile). And if they see activity or interesting content there, they’ll think about joining. So hop on this new tool now, and start building that Fan Page up!

Want an example? Check it out on Coca Cola’s site:

Technorati Tags: Rich Rogala, real estate marketing coach, Facebook fan page tips for real estate agents, online real estate marketing