Consistent Clients - Real Estate Marketing

Okay, I know I talk about how marketing’s main focus isn’t about generating clients, its’ about retaining them. This is a good rule of thumb and your main focus should be taking care of the client you already have. However, social media gives you a platform to get to know new people, potential clients, without […]

There’s a second part to the memory quiz that was posted in Success and Wealth Talk. See my previous post if you missed the last one.
Read More: How do you measure success and who do you remember?
Let’s see how you do on this one.

List a few teachers who aided your journey through school.
Name three friends […]

This quiz was posted in Success and Wealth Talk. It really made me think and I believe it will change your perspective too. People make the difference. We know it’s true. At the same time, how often do we stop and ponder the differences people are making in our lives? What difference do you make? […]

In the spirit of last weeks Web 2.0 Wrap-Up, today we’ll talk about creative ways to use blogging to connect directly with clients.
Read more: Get Creative to Connect with Clients: Weekend Web 2.0 Wrap-Up for 8/10
Most agents that blog cover topics that provide information to their clients; new listings, mortgages, buying or selling tips, etc. […]

The moment that your marketing message ceases to be anticipated, personal, or relevant is the moment that you cease to exist in your clients mind.
Do your clients look forward to hearing from you? Are your messages personal and relevant to what’s happening in their lives?
If you want to retain clients you must pay close attention […]

The 20th century saying is, “It’s not what you know, it’s who you know.”
The 21st century answer is, “It’s who you know… and who they know!”
This is truer than ever before. Let’s really think about this for a minute. Who do you trust when asking for references or referrals for products and services? The trusted […]

Get Creative to get Clients!
We’ve talked about using social networks to make connections and gain clients. Keeping the “social” in social networks, and avoiding the hard sell, is the way to success with these networks. But sometimes it can take a while to develop these relationships and have business come of it.
So, get creative! The […]

I’m going to share a big Ah-ha moment with you. In fact, when this hit me it changed the way I work.
Marketing’s main focus is on retaining clients not generating clients.
This may seem contradictory to anything you’ve read or been taught in the past. I challenge you to really think about it and let the […]

The Tipping Point by Malcolm Gladwell is chockfull of timeless concepts. The book was first released in 2000 and highlights how social epidemics work. Gladwell explores fashion trends, behavior patterns including crime and disease. He demonstrates how small ideas can turn into something really big.
What’s interesting about this book is that it was written 8 […]

We’ve been talking a lot about Web 2.0 lately and while technology is an effective marketing tool, it’s important to maintain client contact the old fashioned way.
Here are two traditional marketing methods that still work wonders. Ask yourself if you’ve added traditional techniques into your marketing mix lately:

Pick up the phone and call potential, present […]