If you spend as much time on Twitter as I do, you’ve probably heard about the new “Lists” feature that Twitter recently rolled out. Not everyone has the function yet, but they are making it available to more and more people, so if you don’t have it yet, you should see it soon. However, you may [...]
Thursday, November 5, 2009
In building a referral-based business, sometimes you’ll reach a point where you feel like you’ve “popped by”, emailed for a quick hello, and called nearly everyone on your database, and you’re maxed out. This is especially true if you’re fairly new to the business, new to building your database, or have had a slow period [...]
Monday, October 26, 2009
Today’s web 2.0 wrap-up is from another phenomenal post by Rebecca Levinson on ActiveRain. She and I have a very similar approach to online marketing with social media, and her post Five Ways to Work the Brian Buffini Method of Pop By’s Online and Increase Your Incoming Real Estate Referrals has some really great tips. [...]
Friday, October 23, 2009
I came across a Challenge on ActiveRain to find out how (or if!) Realtors® that blog reuse their content. There were some really good posts in response to challenge, and I love how so many people are thinking beyond just the immediate blog post to see how they can attract readers, connect more with potential [...]
Wednesday, October 21, 2009
Ever wanted to become THE local expert for a particular neighborhood in your area? For those of you in smaller towns, it might be fairly easy to stand out, since there are fewer agents, and it’s easier to target your particular town name (or maybe not!). But it’s awfully difficult to become THE local expert [...]
Monday, October 19, 2009
Twitter applications come in all varieties – ways to find and follow new people, ways to better manage your account, post pics, post videos, tools for blogging, and lots more. And it seems like a new one comes out every week! It can be overwhelming to try and keep up with all the new ones, [...]
Wednesday, October 14, 2009
I know it’s not quite Thanksgiving yet, but can you tell me what you are thankful for? Sometimes life gets so busy that we forget, but it’s so important to take a minute to stop and appreciate everything you have. And I find that after doing so, I’m always revved up and ready to handle anything [...]
Tuesday, October 13, 2009
I’m a big fan of Twitter, and love the concept of a Tweetup. I’ve talked about Tweetups before – for those who haven’t heard of them, Tweetups are a way of getting local Twitter users together for an event, so they can meet in person. Tweetups can be very casual – group of people meeting [...]
Friday, October 9, 2009
Trust. It’s an essential part of any business, but in an industry like real estate, which is so one on one and sometimes has the “sleazy” connotation, this has a huge impact on how you do business and how successful you’ll be. My Recommended Reading for today is The Speed of Trust by Stephen M.R. Covey, the [...]
Wednesday, October 7, 2009
Holidays are a great time to reconnect with your client base, especially on ones that aren’t traditionally known for gifts. Halloween offers lots of great ways to get your name out, connect with your list and sneak some marketing in. Here are just a few ideas: Offer free Halloween bags to neighborhood kids. You can purchase [...]
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Tuesday, November 10, 2009
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