Whatever your thoughts on the current economic climate are, it never hurts to check in on your client retention, and see if it’s working as effectively as you like. I encourage all my coaching clients to work on developing a business that relies strongly on repeat and referral clients. One great way to get started on [...]
Friday, July 10, 2009
We know it’s important to let friends and family know what we do. At the same time, we have a marketing budget to ensure we’re on top of people’s minds for their real estate needs. There’s another key element to marketing, and it goes well beyond traditional advertising. Wonder what it is? It’s networking and becoming [...]
Monday, June 8, 2009
So you have an account at Twitter. Maybe you’ve developed some relationships, gotten some new followers, and aren’t sure what to do next. Try a TweetUp! Today’s Web 2.0 Wrap-Up is a great post from Diane Guercio on ActiveRain – Get Better Known at a TweetUp. TweetUp’s are local gatherings of people on Twitter, and it’s [...]
Wednesday, June 3, 2009
Online real estate marketing has been a big topic lately – partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline that work just as well with [...]
Tuesday, June 2, 2009
Today’s Weekend Web 2.0 Wrap-Up comes from Nik Nik at MyTechOpinion. She has a very thought-provoking post on the new Twitter tool for real estate, TweetLister, and I think she’s dead on. TweetLister is a new, free service that “allows you to post, schedule and manage real estate listings on Twitter. Track clicks received on your [...]
Thursday, May 28, 2009
Facebook Fan Pages are a great tool for real estate agents to use for marketing themselves online. They allow you to make personal connections, on a very extended basis. You can create one on one conversations with many people at a time. Hopefully you’ve already set one up for yourself (if not, here’s a post [...]
Thursday, May 21, 2009
Whatever your opinion of the current economic situation, we all appreciate free tools when it comes to generating business. As a “back to basics” task, think about your client database. How many people are in it? How current is it? Remember, your database should be full of people you have worked with, networked with, or [...]
Monday, May 11, 2009
With all the talk of Twitter and Facebook, LinkedIn may slip your mind from time to time. It’s certainly not as active, may not produce quite as immediate results and new connections as the other sites, and you may think of it as the place your post your resume and not much more, but there [...]
Thursday, April 23, 2009
Some agents are fans of buying small gifts for their clients after closing. I think that’s a great idea for those that can afford it (does not need to be expensive – consider a marketing expense!). However, there may be some agents that simply do not have the budget in a slower real estate market, [...]
Monday, April 20, 2009
Our weekend web 2.0 wrap-up for today is very exciting for me. I encourage my coaching clients to embrace a form of “Hybrid” marketing utilizing online and offline marketing strategies, and I came across a great tool this weekend to help you do that. ReadWriteWeb wrote a post about Identify, a Firefox plugin that quickly and [...]
12,000+ followers on Twitter, 1518 RSS Readers
Thursday, July 30, 2009
1 Comment