TechTalk is a new weekly feature that I’ll be doing here on the blog – covering technology tools that can give Realtors® added productivity, help them increase their control over their business or just streamline their marketing or operations in some way. The first tool is this series is Dropbox. Dropbox is an online storage site, [...]
Friday, December 3, 2010
I am sure you will agree that generating ongoing referrals is essential to business success. Since this aspect of business is so important, I share proven referral generating strategies with you here. I know firsthand how busy you can get with the multiple demands of your real estate career and these proven referral tips [...]
Wednesday, December 1, 2010
In my professional career, I’ve realized that consistency is the key to success in nearly everything. And once you get in the habit of doing something, staying consistent tends to make your life easier, too. This is especially true in marketing, as I think a lot of time people waste a lot of time “getting [...]
Tuesday, November 23, 2010
Another post in our Social Media Case Study Series – How Email, Blogging and Social Media can go hand-in-hand. Most Realtors® have understood the social aspect of their business long before social media gained popularity. However, I’ve seen a lot of agents struggle with translating the in-person networking that was such a standard in the industry into [...]
Thursday, September 30, 2010
This is another post in our Social Media Case Study series. Need a great example of how a company shares relevant content and interacts with their followers (and does a great job promoting themselves in the process)? Check out Azul Hotels on Twitter. First off, they have a very nice custom Twitter background, which shows off [...]
Tuesday, September 28, 2010
As Realtors, we probably have a better appreciation for doing business by mobile phone than many other smart businesses, but have you integrated it into your marketing plan yet? You may not realize that not only can your smartphone be a lifesaver for your business while you’re on the go, you can also use it to [...]
Thursday, September 16, 2010
Something that I hear a lot from agents I work with is that they “get” how social media works – they understand the power of personal connections that can be made online – but they’re not entirely sure how to take advantage of that. “What do I say? Where do I start? What topics can I [...]
Saturday, August 28, 2010
If you spend a bit of time online, you may have heard of Foursquare, and are wondering what it is, how it works, and if it’s yet another site you have to be active on. What is it? Foursquare is a geo-social online and mobile application where members check-in when they go places about town. Once [...]
Thursday, July 29, 2010
Most agents have a marketing plan of some sort that they share with prospective sellers, but does it convey all the value you offer as an agent? The kind of information that is included in your marketing plan, as well as how you present it, can say a lot about you. I recommend to the agents [...]
Tuesday, May 25, 2010
In the spirit of goals and visualizing end results, let’s implement some actions. Here are is a sound technique to help your marketing plan be the best it can be. Have you taken a moment (actually, more than a moment – be sure you get it ALL out) to write down exactly what you want and how it will make you feel once you get it? I’ve previously mentioned this technique helps bring you closer to your end results more quickly. Here are three specific reasons why:Real Estate Marketing - Writing Your Goals
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Thursday, January 27, 2011
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