Have you ever come across a really creative product, and realized there were lots of ways you could use it in your business? I just did! PhotoStamps is a neat idea - you take a photo, any photo, and they'll put it on real US stamps you can use. There are lots of ways you can use this. Use custom postage on all your mailings, so everyone on your mailing list recognizes your face (or your logo).
Sunday, October 19, 2008
Are you having trouble finding the time for updating your blog, spending quality time on your social networking sites, and adding new content to your website? I think the online marketing is a big component of your marketing, but I understand that it can be hard to find the time in between all the tasks you need to do to take care of your clients. I found a great post over at Active Rain by Caryn Webb on using a tool called Utterz to cross-post content to a variety of different social networking sites, blogging platforms, and sites like Twitter, all at the same time.
Thursday, October 16, 2008
Once you have several testimonials you’d like to use, it’s time to integrate them into your marketing. While it’s pretty common to see a few testimonials on a website, or added to a flyer, there are lots more possibilities that can help your testimonials really stand out. Instead of just adding a testimonial here and there [...]
Tuesday, October 14, 2008
So you're ready to let your clients do the selling for you, and you decide to collect testimonials from all your clients. But the first few closings, you forget. After all, there are so many other details to take care of. You remember to ask the next few clients, and they say they'll be happy to provide one. But a few weeks go by, and you've heard nothing. It's easy to never quite get in the habit of asking for, and getting, great testimonials.
Sunday, October 12, 2008
In last weeks' Web 2.0 Wrap-Up, we talked about the importance that personal agent sites still have in marketing online. A great tool to go along with them is something like vFlyer. I've mentioned them before, but came across a post over at the Real Estate Tomato talking about some new features vFlyer will be offering very soon.
Thursday, October 9, 2008
We all know that word of mouth is a great way to sell something - whether it's a product or a service. This is a big part of the reason I push referrals. A satisifed client is doing your selling for you. But instead of just letting one person tell one person, you can take advantage of your client's story, and let it help you sell to everyone you meet. Yes, I'm talking about testimonials. If you're in real estate, you need to take advantage of your testimonials to generate trust in what you are offering. Your sales copy can be great. You can hit on all the hot buttons your potential clients have. You can let your blog posts give them an insight into the way you think...
Tuesday, October 7, 2008
I just came across a phenomenally moving video - 212 Degrees the Movie It is a fantastic example of how much difference one extra degree, one extra contact, one extra bit of focus can have on your business, your success, your life. Go, watch the video, then I challenge you to commit to one extra item, [...]
Monday, October 6, 2008
Personal agent sites might be a very basic component of web 2.0, but I feel they still fit in because they're encouraging conversation with your clients. They're much more personal than just your bio on the big agency site, and let you provide the real estate information you feel is valuable to your readers. There's a good post over at Geek Estate Blog that talks about the importance of having a personal agent site. I totally agree. I am partial to using a blog site as your personal site...
Thursday, October 2, 2008
Sometimes the hardest part of a great idea is actually implementing it. Most people have some great ideas that would really turn their business around, if they only acted on them. But unfortunately there is often something that gets in the way, or they feel they need to do first. "Once I get a few more clients, I'll start asking for referrals" "I really wanted to go that networking event, but a client called, and I felt I should call them back" "Next year I'll spend more time marketing to my house list and increase my referrals." A big component of success is the speed of implementation, so my advice is stop thinking about it, and start doing it! I've given you some ideas of referral campaigns you can start working on now, and I'm sure you have ideas as well.
Tuesday, September 30, 2008
When it comes to referrals, I often hear the argument that it's too hard to depend on referrals for business, because they are completely out of your control. I disagree. There are a few "secrets" you can add to your real estate business that will help groom your clients into creating a steady stream of referrals you can depend on. 1. Give and take or "I'll scratch your back if you scratch mine"
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Tuesday, October 21, 2008
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