Real estate listing sites and social media sites are a great way to get visibility for new listings online. You’ve probably heard the statistic that over 85% of people start their home search online, so having a presence for your listing on many different sites increases the chances of it being found by the perfect [...]
Thursday, April 22, 2010
Most real estate agents have cell phones, and many depend heavily on their smart phones for more than just calling – email, internet access and apps on cell phones are just a way of doing business for many Realtors®! With the right applications, a real estate agent in the field can be just as productive as [...]
Thursday, February 25, 2010
I came across a really interesting post today on Social Media Examiner – 4 Ways to Use Twitter to Capture Customers. Great read on how local businesses can (and are) using Twitter to connect with local people and turn them into customers. There are great examples for other types of local businesses, but what really caught [...]
Tuesday, February 9, 2010
Have you noticed? There’s been another big change in the way Facebook looks. While I’m glad they’re always working on improving usability for their members, I know that many people find it difficult to get used to a new look, especially if they’ve just gotten comfortable since the last update over the summer. If you have [...]
Tuesday, January 26, 2010
Today’s Web 2.0 post is one from the Duct Tape Marketing blog by John Jantsch: Yelp, Changing the local game some more. I’ve talked about taking advantage of Google Local to get better local visibility for your business, and I use Yelp myself. But I hadn’t really considered the importance of being on more than [...]
Wednesday, January 20, 2010
Do you have a mobile presence? What that means is, there are 123 million people in the US alone using their cell phones to text message and access the internet. Are you reaching them? Wouldn’t you like to? Now, I’m no mobile marketing professional, so if you are looking for more info on reaching potential and [...]
Tuesday, January 12, 2010
Today’s Web 2.0 Wrap-up post is an excellent one from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional steps you need to [...]
Monday, December 28, 2009
Today’s Web 2.0 Wrap-up is a very exciting (I think) post from Geek Estate Blog about a new Wordpress plugin from Diverse Solutions for their IDX. If you’re not familiar with IDX, it is a way of connecting your website to your MLS in order to display your listings. I’m not sure of all the [...]
Wednesday, December 23, 2009
Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer clients you attract (just looking [...]
Thursday, December 17, 2009
As a real estate marketing coach, I’m always on the lookout for good tips and info on marketing local businesses. On the one hand, Realtors® have online marketing a little easier, because they don’t need to show up in a general Google search for “real estate”, just one for “real estate in MyTown, USA”. On [...]
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Monday, April 26, 2010
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