Have you noticed? There’s been another big change in the way Facebook looks. While I’m glad they’re always working on improving usability for their members, I know that many people find it difficult to get used to a new look, especially if they’ve just gotten comfortable since the last update over the summer. If you have [...]
Tuesday, January 26, 2010
Today’s Web 2.0 post is one from the Duct Tape Marketing blog by John Jantsch: Yelp, Changing the local game some more. I’ve talked about taking advantage of Google Local to get better local visibility for your business, and I use Yelp myself. But I hadn’t really considered the importance of being on more than [...]
Wednesday, January 20, 2010
Do you have a mobile presence? What that means is, there are 123 million people in the US alone using their cell phones to text message and access the internet. Are you reaching them? Wouldn’t you like to? Now, I’m no mobile marketing professional, so if you are looking for more info on reaching potential and [...]
Tuesday, January 12, 2010
Today’s Web 2.0 Wrap-up post is an excellent one from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional steps you need to [...]
Monday, December 28, 2009
Today’s Web 2.0 Wrap-up is a very exciting (I think) post from Geek Estate Blog about a new Wordpress plugin from Diverse Solutions for their IDX. If you’re not familiar with IDX, it is a way of connecting your website to your MLS in order to display your listings. I’m not sure of all the [...]
Wednesday, December 23, 2009
Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer clients you attract (just looking [...]
Thursday, December 17, 2009
As a real estate marketing coach, I’m always on the lookout for good tips and info on marketing local businesses. On the one hand, Realtors® have online marketing a little easier, because they don’t need to show up in a general Google search for “real estate”, just one for “real estate in MyTown, USA”. On [...]
Thursday, December 3, 2009
Instant communication is one of the many features of the internet that we’ve all come to rely on. But until fairly recently, this did not extend to cover getting signatures from your long-distance clients on all the real estate documents they needed to sign. However, e-signatures are growing in popularity. Today’s weekend web 2.0 wrap-up is [...]
Friday, November 27, 2009
From now until December 25th, you’ll probably be receiving holiday cards in the mail, e-cards or small gifts from friends, family, past or current clients, and other professionals you’ve worked with. While for some of them you might just be a name on their list, there’s a quick way to change that, and reconnect with them. [...]
Tuesday, November 24, 2009
I came across an interesting site today called AnnounceMyMove.com. According to the company website: AnnounceMyMove is a complete Social Networking and Viral Marketing tool that introduces an agent to their client’s contacts and helps them reconnect with past clients and prospects in a personal way. Using a simple questionnaire, an agent creates a custom web-based announcement [...]
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Tuesday, February 9, 2010
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