Here’s a challenge for you: Could you define each term below? You might be able to rattle off a explanation worthy of the best real estate textbook out there, but can you actually communicate in a way that your client understands? An easy way to lose rapport and trust with a client is talk over their head. [...]
Tuesday, January 12, 2010
Today’s Web 2.0 Wrap-up post is an excellent one from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional steps you need to [...]
Monday, December 28, 2009
Today’s Web 2.0 Wrap-up is a very exciting (I think) post from Geek Estate Blog about a new Wordpress plugin from Diverse Solutions for their IDX. If you’re not familiar with IDX, it is a way of connecting your website to your MLS in order to display your listings. I’m not sure of all the [...]
Wednesday, December 23, 2009
Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer clients you attract (just looking [...]
Thursday, December 17, 2009
As a real estate marketing coach, I’m always on the lookout for good tips and info on marketing local businesses. On the one hand, Realtors® have online marketing a little easier, because they don’t need to show up in a general Google search for “real estate”, just one for “real estate in MyTown, USA”. On [...]
Friday, December 4, 2009
This is a reblog of a post from Stacey at RealSupportInc. on ActiveRain. It’s a great post, and at first I was going to do a spin-off post sharing the idea. But it’s such a good post, I wanted you to read it in full. My challenge to you is to find a way to use [...]
Wednesday, November 11, 2009
Here a few widgets to help you build your real estate business online. Feedblitz RSS to Email: If you have a blog, this is an incredible tool. It allows people to sign up to receive your blog posts by email instead of through RSS. It allows you to use your blog as a direct marketing [...]
Saturday, October 31, 2009
Need ideas for content for your blog? Haven’t posted for months, and not sure what to write about? Don’t forget that you can easily utilize other people’s content. Here are a few quick ideas to help you start generating content for your blog, even if you don’t write a bit of it! Utilize more videos on your [...]
Monday, October 26, 2009
Today’s web 2.0 wrap-up is from another phenomenal post by Rebecca Levinson on ActiveRain. She and I have a very similar approach to online marketing with social media, and her post Five Ways to Work the Brian Buffini Method of Pop By’s Online and Increase Your Incoming Real Estate Referrals has some really great tips. [...]
Friday, October 23, 2009
I came across a Challenge on ActiveRain to find out how (or if!) Realtors® that blog reuse their content. There were some really good posts in response to challenge, and I love how so many people are thinking beyond just the immediate blog post to see how they can attract readers, connect more with potential [...]
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Thursday, January 28, 2010
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