I came across a Challenge on ActiveRain to find out how (or if!) Realtors® that blog reuse their content. There were some really good posts in response to challenge, and I love how so many people are thinking beyond just the immediate blog post to see how they can attract readers, connect more with potential [...]
Thursday, October 15, 2009
There are mixed feelings in the real estate world for leads that come in off the internet. On one hand, all the statistics show that 80%+ of people start their home search on the internet, so you’ve got a huge market there. On the other, some Realtors® don’t like these leads because they feel they’re [...]
Tuesday, October 6, 2009
Dave Smith over at Real Estate Blog Lab always has great Search Engine Optimization tips (i.e. – how to get found in Google!) that he shares, but I really liked this one: How to Beat a Local Event in Google His tip here is one that’s really simple – many popular local events are NOT well [...]
Monday, September 14, 2009
A couple weeks ago I told you about a new Wordpress plugin, Local Market Explorer, provided by Zillow. Well, as usual, the Geek Estate Blog has more great info on the plugin. They’ve added functionality from TeachStreet, which allows you to show information on local classes on your sidebar. Here are the search results for Cooking [...]
Tuesday, August 18, 2009
Today’s Weekend Web 2.0 Wrap-Up comes from the Future of Real Estate Marketing blog on a great new Wordpress plugin, created by Zillow. I absolutely love Wordpress as a platform for quickly getting either a blog or an entire site up and running fast. It’s designed to share content, which is a must if you [...]
Friday, August 14, 2009
Blogging regularly is a fantastic way to get found in the search engines, and establish yourself as a local real estate expert to your clients, new and old. But maybe writing isn’t your thing. You don’t have to be an award winning writer to generate solid, quality content that is valuable to your readers. There are [...]
Friday, July 31, 2009
Knowing the keywords that people in your market use when they’re searching for you (or the service you offer) is extremely valuable knowledge to have. It helps you improve both onsite and offsite SEO, and this helps generate more hits to your site without you having to do any additional work. (Think=less posts to write!) Today’s [...]
Wednesday, May 27, 2009
Many real estate agents have been in the practice of giving away free info or freebies in exchange for a name and phone number or email address. Even before marketing online took hold, many provided toll-free info lines. If you’re doing something like this, now may be the time to step back and reevaluate whether [...]
Tuesday, May 5, 2009
As real estate agents, we generally don’t care whether we’re number one for the phrase “real estate in San Antonio” if we live in Denver. But (probably) all of us would love to rank on the first page for our city name along with our keywords of “real estate” and “homes”. John Jantsch at Duct Tape [...]
Wednesday, April 29, 2009
One of the essential pieces of a website is the ability for visitors to quickly and easily contact you. Whether you have a really professional website, or a simple blog, this is an important key in making your website work for you. So take a good hard look at your site (from a visitors perspective) [...]
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Friday, October 23, 2009
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