Our weekend web 2.0 wrap-up is another great post by Rebecca Levinson on Active Rain about push marketing your blog. She has some fantastic tips on ways to market your blog through pushing your clients there, instead of trying to pull them in. I’m often asked “Okay Rich, I have a blog, now what? How do [...]
Thursday, March 5, 2009
I encourage my coaching clients to use Wordpress blogs as a “home base” for your online marketing, and so I’m often asked by agents which Wordpress plugins I recommend. So I have put together a list of the ones I think are most helpful for real estate agents marketing online. But I do want to [...]
Monday, February 9, 2009
Have you been wondering how to end up higher in the local real estate search results? Or whether time spent blogging is really worth it? Today’s Web 2.0 Wrap-up comes from Denny Oh, posting at the Real Estate Tomato blog. His post is a great reminder that we can’t treat our blog as an advertisement – [...]
Monday, January 26, 2009
Today's Weekend Web 2.0 Wrap-up is courtesy of Joel at Future of Real Estate Marketing. He has a great post showcasing a Canadian Realtor® that is taking a different approach to video marketing. Rather than just videotaping a tour of his newest listing, he is using the video camera on his drive to a listing appointment, giving viewers an "insiders" look at his daily routine, his knowledge, and his personality, spontaneously.
Monday, December 1, 2008
Today's Web 2.0 Wrap-Up comes from Traffikd, with a post on 10 Things to Do with your Feed Footer. He's got some really good ideas on ways to extend your reach just through your blog's RSS Feed. Some of the ones that would work for real estate agents are #3 - Cross Promote Your Other Blogs (or your website): This let's you direct people to other spots on the web where they can find the valuable information you provide. Sometimes, there's so much info on a blog page that people may miss a link back to your static site, or to another blog you write. Your Feed Footer lets you put this info in a spot where it will be much easier to see.
Wednesday, November 26, 2008
If you've been collecting email leads into an autoresponder, what have you been doing with that list? How often do you "touch" them? Is it a systematic part of your monthly marketing, or just a "whenever I remember task"? Last time we talked about implementing an autoresponder sign-up, and ideas on what to offer people in exchange for their email address. But what do you do with them after they've signed up?
Monday, November 24, 2008
Today's weekend web 2.0 Wrap-Up comes as a shout out to Teresa Boardman over at Real Estate Tomato, for her post 3 Years of Blogging: The Gift that Keeps on Giving. First off, I'd like to send a big Congratulations over to her for not only maintaining a blog for that long (a feat in itself!), but making it her own, and bringing it fully to the front of her marketing arsenal. It's great to see the perspective from someone that has been blogging for her real estate business for so long, and see the long-term benefits that come from a blog. Not only can it start to establish you as an expert in your area fairly quickly, but it continues to work for you. As Teresa puts it, "I seriously doubt if anyone is reading post cards or newspaper ads that I published three years ago, but they are certainly still reading my blog posts. "
Monday, November 17, 2008
Today's wrap-up comes from Dave over at Real Estate Blog Lab on turning your grainy YouTube videos into nice, high-resolution videos. If you've read many of my past posts, you'll know I strongly recommend adding YouTube into your arsenal of Web 2.0 marketing tools. Read More: Video Tours and Widgets to sell Real Estate
Sunday, November 2, 2008
If you've been around a while, you know I strongly recommend the use of a blog to establish yourself as a local authority, allow potential clients to get to know you (and your knowledge, style, etc.), and ultimately gain new clients. There is an interesting post by Sara Bonert over on Active Rain that lists some of the demographics of the average blogger. Very interesting stuff, because it helps you know whether the audience you're hoping to reach is the one that's likely to read and interact with your blog.
Sunday, October 19, 2008
Are you having trouble finding the time for updating your blog, spending quality time on your social networking sites, and adding new content to your website? I think the online marketing is a big component of your marketing, but I understand that it can be hard to find the time in between all the tasks you need to do to take care of your clients. I found a great post over at Active Rain by Caryn Webb on using a tool called Utterz to cross-post content to a variety of different social networking sites, blogging platforms, and sites like Twitter, all at the same time.
12,000+ followers on Twitter, 1518 RSS Readers
Monday, April 27, 2009
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