Consistent Clients - Real Estate Marketing

I decided to throw in an extra post today, to share some interesting information I just found. We’ve talked a lot about the potential of social networking sites. While we haven’t talked much about using social news and social bookmarking sites to improve your site ranking through search optimization, you may have read about it […]

In the spirit of last weeks Web 2.0 Wrap-Up, today we’ll talk about creative ways to use blogging to connect directly with clients.
Read more: Get Creative to Connect with Clients: Weekend Web 2.0 Wrap-Up for 8/10
Most agents that blog cover topics that provide information to their clients; new listings, mortgages, buying or selling tips, etc. […]

Video is hot in the online world and pictures are still a must. If you’re not dabbling in viral video marketing yet, be sure to incorporate photos in the mix.
Read also: using video tools to promote your real estate listings

Here are some handy tools.
Picasa Web Albums: Not only does this Google tool give you […]

Video is one of the best viral marketing methods to increase your exposure online. Here are a couple of resources to help you embrace the video medium online. After all, your clients love it when you make their life easier and what’s easier than touring a new property from the comfort of your home or […]

As promised here a two more widgets to help you build your real estate business online.
Feedblitz RSS to Email: If you have a blog, this is an incredible tool. It allows people to sign up to receive your blog posts by email instead of through RSS. It allows you to use your blog as […]

I previously explained the basic concept of widgets and you might be wondering how to put them on your site or blog. Every widget is represented by a piece of code. This is a set of instructions telling the widget where to go find that data and keep it current while it’s housed on your […]

As an active Realtor you want to stay on top of cutting edge online tools as well as traditional marketing avenues.
So, let’s talk widgets. In layman terms adding a widget (sometimes also referred to as a badge or snippet) to your website or blog is like inserting a window or a special box that can […]

Today’s Web 2.0 Wrap-Up is all about widgets!
It’s always fun to customize your site, and pick out different widgets that will draw in your customer, and provide them the information they are looking for, in an easy and attractive format.
I’ve found other real estate blogs that have done a thorough examination of several different widgets, […]

Basically a feed contains the latest updates from a blog or website. Common formats are RSS and Atom. Nearly all feed formats are in an overarching format called XML. That’s why feeds are sometimes referred to as XML. While that might seem a little technical, here are the basics on feeds and what you need to know to understand their importance.

Here’s how feeds work:

Online newspaper - real estate marketing1) A blogger, (that’s me), posts new content relevant to real estate.
2) As the blog is updated, the blog platform…

If you’re new to the blog scene, and I know many who are, it’s important to have a basic understanding of RSS.

real estate marketing - rss feedsRSS commonly means really simple syndication. RSS is a piece of code that takes all the articles on one topic, (real estate, for instance), and places them in a simple format for viewing. The RSS feeds are subscriber or opt-in based. People who write articles have to opt-in to the RSS feed to keep up to date on the particular topic of interest as do people who want to display the articles on their site.

A news aggregator is the software that goes and grabs the feeds of your favorite blogs and tosses them to you. News aggregators can be Web Based like bloglines.com or actually on your computer like pluck.com or newsgator.com. You can subscribe to feeds via various means. I personally use FeedBurner. This gives my readers an option to receive notifications directly to their inbox via email when fresh, real estate marketing related, content is posted.