As a busy Realtor®, it’s important to streamline processes and procedures. This improves productivity and efficiency. If you truly want to be successful, you’ll need to work smarter and not harder. In fact, if you are still trying to do it all on your own, you must read this book. The 4 Hour Work Week by [...]
Sunday, April 27, 2008
Now that we’ve gone over some of the major players in web 2.0 sites, and ways to use them, go ahead and get started. Remember, these sites should excite you about the possibilties of extending your sphere of influence. If you are feeling overwhelmed, don’t forget the key point…Find what works for you. You don’t [...]
Tuesday, April 22, 2008
Since I’ve been on the topic of blogs, I’ve received some questions regarding blog platforms. By the way, I love to get email, but feel free to post your questions directly to my blog. There are no silly questions and your inquires may just help others. Anyway, about blog platforms. I personally use WordPress. I’ve found it’s easy to update and navigate. Plus many of the pros I know use the same. Here are two more crucial blogging tips.
Tuesday, April 15, 2008
You’ve heard the Web 2.0 buzz. You know you should take the time to blog. It’s proven to connect you with prospects, create consistent client relationships and often ends up in more web traffic equaling exposure for you. Still, you procrastinate. Maybe you think it’s too technical? I cannot explain what is holding you back but I can tell you this. Blogging has changed my business. It gives me an outlet to share knowledge with you. It doesn’t cost my readers a thing and almost passively (at least after the writing is done) increases interest in my coaching offerings. Increased interest in this case, eventually equals increased income. Real Estate Marketing - Blogging
Monday, April 14, 2008
Last week, we discussed the meaning of Web 2.0, so this week we will start to touch on ways to begin using Web 2.0 tools. As you look at the many tools and services out there, it’s easy to become overwhelmed. Where should you start? Which tool should you try first? To avoid spreading yourself too [...]
Monday, April 7, 2008
Welcome to my inaugural Web 2.0 Marketing Minute post! Each week I’ll touch on different aspects of Web 2.0, and ways to use them to increase your Inner Circle, provide consistency in your Internet marketing, web presence and generate more referrals. Wikipiedia defines Web 2.0 as: Web 2.0 is a trend in the use of World Wide [...]
Tuesday, March 25, 2008
Here’s a key principal in business and marketing that’s crucial to your success. Quite simply, it’s mindset. You’ll hear me talk about it often. To improve mindset, I read regularly. There is one book in particular I absolutely insist you read. It will change the way you look at business. If you do only one thing to improve your personal and professional growth, grab a copy of T Harv Eker’s book Secrets of the Millionaires Mind – Mastering the Inner Game of Wealth.
Thursday, March 20, 2008
Branding is especially important in real estate. Of course, if you’re associated with one of the well known agencies, you’ll have the benefit of branding used by your corporate office. That’s a great bonus. At the same time, you really need to think about your own personal branding. What sets you apart from the competitors and even other realtors in your agency? Are you simply using the customizable templates provided? Or, do you think outside the box and ensure your personal brand is unique?
Wednesday, March 5, 2008
One of my all time favorite writers is Seth Godin. He is a marketing genius. In fact, I strongly recommend All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World. Godin explores worldview and the importance of understanding the story going on in the mind of both consumer and marketer. The stories vary drastically, so it’s important to explore this thoroughly. Reading this book made me shift my sales mentality and really focus on my clients.
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Tuesday, June 17, 2008
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