The moment that your marketing message ceases to be anticipated, personal, or relevant is the moment that you cease to exist in your clients mind. Do your clients look forward to hearing from you? Are your messages personal and relevant to what’s happening in their lives? If you want to retain clients you must pay close attention [...]
Tuesday, August 12, 2008
The 20th century saying is, “It’s not what you know, it’s who you know.” The 21st century answer is, “It’s who you know… and who they know!” This is truer than ever before. Let’s really think about this for a minute. Who do you trust when asking for references or referrals for products and services? The trusted [...]
Sunday, August 10, 2008
Get Creative to get Clients! We’ve talked about using social networks to make connections and gain clients. Keeping the “social” in social networks, and avoiding the hard sell, is the way to success with these networks. But sometimes it can take a while to develop these relationships and have business come of it. So, get creative! The [...]
Thursday, August 7, 2008
I’m going to share a big Ah-ha moment with you. In fact, when this hit me it changed the way I work. Marketing’s main focus is on retaining clients not generating clients. This may seem contradictory to anything you’ve read or been taught in the past. I challenge you to really think about it and let the [...]
Thursday, July 17, 2008
Book Yourself Solid, The Fastest, Easiest and Most Reliable System for Getting More Clients Than You can Handle Even if You Hate Marketing and Selling by Michael Port is essential to your sales success. If you haven’t read this, pick it up today and while you’re at it, grab a copy of his new book, [...]
Thursday, June 12, 2008
Our clients are our most valuable resources. Without them, well, business doesn’t happen. You make sure to provide the best service possible, build relationships and make your customers happy. Once you’ve closed a Real Estate deal, it’s important to secure testimonials. Have you experienced the frustration of asking for testimonials and then not receiving them? [...]
Tuesday, June 10, 2008
It’s easy to understand how your email signature blocks can work for you. By being accessible and including your contact information you begin to build a relationship. By including a link to a special offer you position yourself as a valuable partner. There is another tactic I use to connect with clients. It actually is my [...]
Thursday, May 15, 2008
A common mistake bloggers make is being too technical, or even too wordy (Don’t’ get me wrong, there is a time and place for both long and short copy. That’s a discussion for another day.). Your blog is an extension of you. Of course you want to be professional. At the same time, you want your personality to shine through so you can really connect and build relationships with your readers. These readers are both potential and regular clients. They have subscribed to your blog because they want more of you. Be relevant and succinct so readers are getting information they need in easily digestible chunks.
Thursday, May 1, 2008
You’ve probably heard that the USPS is at it again. Rates for postage are increasing this month. On May 12th, expect to pay .42 cents per stamp. This is only a 1 cent increase and we all understand the cost of doing business. Smart marketers will also realize this is a golden opportunity to continue [...]
Monday, April 28, 2008
When marketing your business, which road would you rather take…one with dependable results, that could really pay off big, or the one that’s a lot less dependable, but could pay off big? In his post today, Seth Godin talks about how people are faced with more and more “infinite” choices. Could we really visit every [...]
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Thursday, August 14, 2008
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