Holidays are a great time to reconnect with your client base, especially on ones that aren’t traditionally known for gifts. Halloween offers lots of great ways to get your name out, connect with your list and sneak some marketing in. Here are just a few ideas: Offer free Halloween bags to neighborhood kids. You can purchase [...]
Thursday, September 10, 2009
It’s Back-to-School time, and for some people that brings to mind annual physicals. It’s also a great time to step back and do a check-up on your marketing systems. Last month we talked about creating a Marketing Calendar, and hopefully you started one. If you didn’t (and I’m hoping it was because real estate is [...]
Wednesday, September 2, 2009
Staying in frequent contact with your database is a great way to stay front-of-mind, and be the Realtor® they think of when they’re ready to buy or sell, or they meet someone that needs a referal to a great agent. But constantly sending promotional and salesy materials is a good way to get people wanting [...]
Thursday, August 20, 2009
Relocation is a particularly stressful time for clients, as they are dealing with not only the purchase (and possibly) sale of a home, but also adjusting to an unfamiliar area, a new job and the unknown. Anything you can do to make life a little easier – and their transition a little smoother – will be [...]
Wednesday, August 19, 2009
If you have kids, you probably know what a crazy time of year Back to School can be. I don’t, but have enough friends and clients with kids to see it! It seems like every school starts on a different day, at a different time. I can’t imagine juggling trying to get kids of different [...]
Thursday, July 30, 2009
Whatever your thoughts on the current economic climate are, it never hurts to check in on your client retention, and see if it’s working as effectively as you like. I encourage all my coaching clients to work on developing a business that relies strongly on repeat and referral clients. One great way to get started on [...]
Friday, July 10, 2009
We know it’s important to let friends and family know what we do. At the same time, we have a marketing budget to ensure we’re on top of people’s minds for their real estate needs. There’s another key element to marketing, and it goes well beyond traditional advertising. Wonder what it is? It’s networking and becoming [...]
Friday, June 5, 2009
Knowing what your target market looks like is a great way to make sure every marketing dollar you spend (or every minute of your time) is working effectively for you. Stats are a great way to do this. For example, here are some stats compiled by Quantcast on what first-time buyers look like in 2009: * 58 [...]
Wednesday, June 3, 2009
Online real estate marketing has been a big topic lately – partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline that work just as well with [...]
Saturday, May 9, 2009
As we’ve all probably heard, you won’t get what you don’t ask for. I’m sure you’ve heard that, and hopefully you are in the habit of asking for referrals from your clients at the end of the transaction, as well as occasionally throughout the year as you make contact with them. However, there’s another, easy way [...]
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Wednesday, October 7, 2009
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