A common mistake bloggers make is being too technical, or even too wordy (Don’t’ get me wrong, there is a time and place for both long and short copy. That’s a discussion for another day.). Your blog is an extension of you. Of course you want to be professional. At the same time, you want your personality to shine through so you can really connect and build relationships with your readers. These readers are both potential and regular clients. They have subscribed to your blog because they want more of you. Be relevant and succinct so readers are getting information they need in easily digestible chunks.
You’ve probably heard that the USPS is at it again. Rates for postage are increasing this month. On May 12th, expect to pay .42 cents per stamp. This is only a 1 cent increase and we all understand the cost of doing business. Smart marketers will also realize this is a golden opportunity to continue [...]
When marketing your business, which road would you rather take…one with dependable results, that could really pay off big, or the one that’s a lot less dependable, but could pay off big? In his post today, Seth Godin talks about how people are faced with more and more “infinite” choices. Could we really visit every [...]
Now that we’ve gone over some of the major players in web 2.0 sites, and ways to use them, go ahead and get started. Remember, these sites should excite you about the possibilties of extending your sphere of influence. If you are feeling overwhelmed, don’t forget the key point…Find what works for you. You don’t [...]
Last week we touched on ways to begin using Web 2.0 tools, so today we will go into the different social networking sites available, and tips on utilizing them.
Facebook is one social networking site that is growing at an amazing rate, and I don’t think we’ve even seen it peak yet. Facebook is a site [...]
Last week, we discussed the meaning of Web 2.0, so this week we will start to touch on ways to begin using Web 2.0 tools.
As you look at the many tools and services out there, it’s easy to become overwhelmed. Where should you start? Which tool should you try first? To avoid spreading yourself too [...]
We know it’s important to let friends and family know what we do. At the same time, we invest in marketing to keep our top-of-the-mind awareness primed.
Another key element to marketing goes far beyond traditional means of advertising. Wonder what it is? It’s networking and becoming vested in your community. Join organizations to make a difference. You’ll not only meet new and interesting people who might just be potential clients, you’ll feel good about your contributions.
While I’m on the topic of relationship building I’d like to offer you a tip. The art of appreciation comes in many forms. When your client has purchased a new home, they have a lot on their mind. Moving, letting people know they’ve moved, and the list goes on.
Often realtors get so caught up in closing the sale and making clients happy, we forget a vital aspect of marketing.
Creating a buzz about our service after the sale. It’s more important than you might think.http://consistentclients.com/wp-content/themes/burnin-r-205/images/testimonial.jpg
Branding is especially important in real estate. Of course, if you’re associated with one of the well known agencies, you’ll have the benefit of branding used by your corporate office. That’s a great bonus. At the same time, you really need to think about your own personal branding.
What sets you apart from the competitors and even other realtors in your agency? Are you simply using the customizable templates provided? Or, do you think outside the box and ensure your personal brand is unique?
Thursday, May 15, 2008
0 Comments