Some agents are fans of buying small gifts for their clients after closing. I think that’s a great idea for those that can afford it (does not need to be expensive – consider a marketing expense!). However, there may be some agents that simply do not have the budget in a slower real estate market, [...]
Tuesday, March 31, 2009
Whether your client database is large or small, it only makes sense to care for and connect with them. These are people that have chosen YOU to work with. One of the biggest mistakes I see agents making is NOT keeping in touch regularly, or finishing with one client and dumping them and jumping to [...]
Tuesday, March 10, 2009
This week, March 9th-March 13th, is Make A Referral Week. The idea was created by John Jantsch over at Duct Tape Marketing. All this week at his Duct Tape Marketing blog, he’s hosting guest posts and radio shows by all sorts of people, including Andy Sernovitz, Guy Kawasaki, Pam Slim, Rich Sloan, Anita Campbell, Scott [...]
Sunday, March 1, 2009
Having a business that brings in Consistent Clients, repeatedly and without regard for the current state of the economy, needs to be based strongly on referrals. I believe that. But besides your sphere of influence, and past clients, where else can you work on generating referrals? Don’t forget about the potential of professional referrals. Referrals coming from someone [...]
Friday, February 27, 2009
If seeing is believing, are you “showing off” your satisfied clients? Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it. Why not start [...]
Thursday, February 19, 2009
With the economy the way it is right now, I believe now is better time than ever to focus on generating referrals from current and past clients. When people are going to part with their money, they want to be sure it will be with someone that has their best interests in mind, and will [...]
Thursday, February 12, 2009
If you’ve read this blog regularly, you know that I believe in spending a significant portion of your marketing time and budget on cultivating referrals. For me it’s the best and easiest way to keep your sales funnel full. However, there are some good and bad ways to go about asking for referrals. Whether you’re talking [...]
Tuesday, January 20, 2009
Are you always on the lookout for a unique gift to send to your clients as a closing gift, or as thanks for a referral? Check out the PSA Essentials stamp at FineStationery.com. More than your usual address stamp, they let you add personality and distinctiveness to a gift that will be remembered by your clients. There are lots of different designs, and many ways you could use these:
Thursday, January 15, 2009
Marketing in a slow economy can sometimes require an easier touch than usual. More than ever, people do not want to be "sold". They want to feel that they are in complete control of their money, and where and how it's used. This is another reason that developing quality relationships with your database is an effective, long-term marketing plan. Rather than approaching your clients only when you want them to do something that involves them parting with their money, focus on being a resource. A trusted advisor.
Wednesday, December 17, 2008
After Christmas, most people go back to the daily grind, and try to recover from the holidays. The last thing they’re expecting is a card saying hi, or a surprise gift in the mail. Why not take this chance to stand out as an exceptional agent? A neat idea for a New Years’ gift is a [...]
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Thursday, April 23, 2009
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