After Christmas, most people go back to the daily grind, and try to recover from the holidays. The last thing they’re expecting is a card saying hi, or a surprise gift in the mail. Why not take this chance to stand out as an exceptional agent? A neat idea for a New Years’ gift is a [...]
Thursday, November 20, 2008
Past clients are simply one of the easiest and cheapest form of leads around, so it’s in your best interest to understand why they might not be coming back – and what you can do about it. 1. They forgot. Most people simply don’t think about their Realtor® until they have an immediate need. Solution: Keep in [...]
Thursday, November 13, 2008
Writing clearly defined, easy-to-measure goals is an important step in making plans for the upcoming year. As Stephen Covey says in The 7 Habits of Highly Effective People, you must "begin with the end in mind". Having a clear picture of what you want out of your business will make it much easier to plan how to get there. 1. Identify your goals 1. What motivates you? 2. What do you really want? 3. If there were no limitations, what do you dream of? 4. Do these different goals form a big picture?
Tuesday, November 4, 2008
Systems are the key to continued growth and success in your real estate business. You may have the best intentions for creating good client relations and an effective referral system, but without being organized and having the right systems in place, you'll probably feel like you're spinning your wheels. While you should always be focused on growing your referrals, I think it's important to make sure you have systems in place before those referrals start rolling in, not after. So try these 4 steps for setting up a working referral system now, before you get any busier.
Thursday, October 30, 2008
It's that time of the year when everyone begins gearing up for the holiday season. In only a few weeks, we'll be celebrating Thanksgiving with friends and family, and focusing on the many things we have to be thankful for. It's also a great time to show appreciation for your clients, new and old. This is the perfect time to sit down and handwrite a card for all your clients, with a simple message of thanks. Something as quick and easy as...
Tuesday, October 28, 2008
My post last week, Creative Marketing with Stamps, generated a lot of interest and enthusiasm from my readers. It seems like many of you understand the need to stand out from the crowd, and are looking for some fun, interesting ways to do that. I'm happy to help. Try myJones.com. You may be familiar with Jones soda? If not, they're a specialty soda company that offers flavors like FuFu Berry, Blue Bubblegum, AmeriCola, and Green Apple, just to name a few. They offer a site called myJones.com that allows you to make your own customizable 12 pack by adding a personal photo label and caption to the bottle.
Thursday, October 9, 2008
We all know that word of mouth is a great way to sell something - whether it's a product or a service. This is a big part of the reason I push referrals. A satisifed client is doing your selling for you. But instead of just letting one person tell one person, you can take advantage of your client's story, and let it help you sell to everyone you meet. Yes, I'm talking about testimonials. If you're in real estate, you need to take advantage of your testimonials to generate trust in what you are offering. Your sales copy can be great. You can hit on all the hot buttons your potential clients have. You can let your blog posts give them an insight into the way you think...
Tuesday, October 7, 2008
I just came across a phenomenally moving video – 212 Degrees the Movie It is a fantastic example of how much difference one extra degree, one extra contact, one extra bit of focus can have on your business, your success, your life. Go, watch the video, then I challenge you to commit to one extra item, [...]
Tuesday, September 30, 2008
When it comes to referrals, I often hear the argument that it's too hard to depend on referrals for business, because they are completely out of your control. I disagree. There are a few "secrets" you can add to your real estate business that will help groom your clients into creating a steady stream of referrals you can depend on. 1. Give and take or "I'll scratch your back if you scratch mine"
Thursday, September 25, 2008
This month we’ve talked a lot of blogging for your real estate business. But don’t start a blog just because it seems to be what everybody else is doing. A really good real estate blog is good because of the passion and interest of the agent. Read more: The long-term, no-pressure close There can be many reasons [...]
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Wednesday, December 17, 2008
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