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Archive | Social Media Marketing

Tips for navigating Facebook’s new layout

Tuesday, February 9, 2010

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Have you noticed? There’s been another big change in the way Facebook looks. While I’m glad they’re always working on improving usability for their members, I know that many people find it difficult to get used to a new look, especially if they’ve just gotten comfortable since the last update over the summer. If you have [...]

Are you using “review” sites in your real estate business?

Tuesday, January 26, 2010

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Today’s Web 2.0 post is one from the Duct Tape Marketing blog by John Jantsch: Yelp, Changing the local game some more.  I’ve talked about taking advantage of Google Local to get better local visibility for your business, and I use Yelp myself. But I hadn’t really considered the importance of being on more than [...]

A new tool for Realtors to use to amp up their mobile presence

Wednesday, January 20, 2010

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Do you have a mobile presence? What that means is, there are 123 million people in the US alone using their cell phones to text message and access the internet. Are you reaching them? Wouldn’t you like to? Now, I’m no mobile marketing professional, so if you are looking for more info on reaching potential and [...]

You might be using social media, but are you engaging visitors?

Tuesday, January 12, 2010

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Today’s Web 2.0 Wrap-up post is an excellent one from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional steps you need to [...]

Long Tail keywords let YOU control who your readers are

Wednesday, December 23, 2009

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Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer clients you attract (just looking [...]

Take advantage of free and easy SEO with Google Local Business Pages

Thursday, December 17, 2009

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As a real estate marketing coach, I’m always on the lookout for good tips and info on marketing local businesses. On the one hand, Realtors® have online marketing a little easier, because they don’t need to show up in a general Google search for “real estate”, just one for “real estate in MyTown, USA”. On [...]

Any Holiday Happenings in your area?

Friday, November 20, 2009

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Looking for something unique for your holiday newsletter? Why not put together a Community Holiday Events calendar to send to your email list, host on your website, and mail out? As a Realtor, you’re in the unique position to know about a lot more of the local community events than the average resident. So share that knowledge! [...]

Contact and Lead Generation Widgets

Wednesday, November 11, 2009

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Here a few widgets to help you build your real estate business online. Feedblitz RSS to Email: If you have a blog, this is an incredible tool. It allows people to sign up to receive your blog posts by email instead of through RSS. It allows you to use your blog as a direct marketing [...]

What’s New in Twitter: Using Twitter Lists

Tuesday, November 10, 2009

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If you spend as much time on Twitter as I do, you’ve probably heard about the new “Lists” feature that Twitter recently rolled out. Not everyone has the function yet, but they are making it available to more and more people, so if you don’t have it yet, you should see it soon. However, you may [...]

Need another reason to start using Social Media?

Monday, November 2, 2009

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Today’s web 2.0 wrap-up comes from John Novak at ActiveRain, and it’s more of a newsworthy item than a new tool or site. His post Google and Bing To Index Social Media Content shows just how permanent this Social Media thing is. You know it’s here to stay when Google and Bing change their algorithms [...]

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