Today’s Web 2.0 post is one from the Duct Tape Marketing blog by John Jantsch: Yelp, Changing the local game some more. I’ve talked about taking advantage of Google Local to get better local visibility for your business, and I use Yelp myself. But I hadn’t really considered the importance of being on more than [...]
Friday, December 4, 2009
This is a reblog of a post from Stacey at RealSupportInc. on ActiveRain. It’s a great post, and at first I was going to do a spin-off post sharing the idea. But it’s such a good post, I wanted you to read it in full. My challenge to you is to find a way to use [...]
Thursday, November 5, 2009
In building a referral-based business, sometimes you’ll reach a point where you feel like you’ve “popped by”, emailed for a quick hello, and called nearly everyone on your database, and you’re maxed out. This is especially true if you’re fairly new to the business, new to building your database, or have had a slow period [...]
Thursday, September 10, 2009
It’s Back-to-School time, and for some people that brings to mind annual physicals. It’s also a great time to step back and do a check-up on your marketing systems. Last month we talked about creating a Marketing Calendar, and hopefully you started one. If you didn’t (and I’m hoping it was because real estate is [...]
Friday, February 27, 2009
If seeing is believing, are you “showing off” your satisfied clients? Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it. Why not start [...]
Thursday, October 16, 2008
Once you have several testimonials you’d like to use, it’s time to integrate them into your marketing. While it’s pretty common to see a few testimonials on a website, or added to a flyer, there are lots more possibilities that can help your testimonials really stand out. Instead of just adding a testimonial here and there [...]
Tuesday, October 14, 2008
So you're ready to let your clients do the selling for you, and you decide to collect testimonials from all your clients. But the first few closings, you forget. After all, there are so many other details to take care of. You remember to ask the next few clients, and they say they'll be happy to provide one. But a few weeks go by, and you've heard nothing. It's easy to never quite get in the habit of asking for, and getting, great testimonials.
Thursday, October 9, 2008
We all know that word of mouth is a great way to sell something - whether it's a product or a service. This is a big part of the reason I push referrals. A satisifed client is doing your selling for you. But instead of just letting one person tell one person, you can take advantage of your client's story, and let it help you sell to everyone you meet. Yes, I'm talking about testimonials. If you're in real estate, you need to take advantage of your testimonials to generate trust in what you are offering. Your sales copy can be great. You can hit on all the hot buttons your potential clients have. You can let your blog posts give them an insight into the way you think...
Thursday, June 12, 2008
Our clients are our most valuable resources. Without them, well, business doesn’t happen. You make sure to provide the best service possible, build relationships and make your customers happy. Once you’ve closed a Real Estate deal, it’s important to secure testimonials. Have you experienced the frustration of asking for testimonials and then not receiving them? [...]
Tuesday, June 10, 2008
It’s easy to understand how your email signature blocks can work for you. By being accessible and including your contact information you begin to build a relationship. By including a link to a special offer you position yourself as a valuable partner. There is another tactic I use to connect with clients. It actually is my [...]
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