DemandSpot to localize your Twitter activities
Tue, Sep 1, 2009
Today’s weekend web 2.0 wrap-up comes from the MyTechOpinion blog. As usual, great info from NikNik on a new Twitter tool called DemandSpot. From their blog,
DemandSpot is a brand new Twitter tool that aims to help real estate professionals actually farm Twitter for local leads. Find locals based on location and keyword relevancy (house hunting, apartments, rent, condos, etc.). Search your location and actually connect with real people looking for real estate in real time!
Manage your leads and even create a PPC campaign to target locals based on your current listings and expertise. Click on the “Ad Campaigns” tab to get started. You’ll be prompted to give your campaign a name, enter a location, set your budget, create and schedule your tweets. Although these campaigns are fee based, users do not get charged unless their tweet with related media is interacted with. No clicks, no charge! PLEASE NOTE: Use this feature wisely and don’t spam people with repeated overtly sales-like messages. Engage with relevant listings or specific local info.
I agree with NikNik that there’s tons of potential for this tool if used right, but I have to throw my caution in here as well. PLEASE use with care. If you’re brand new to Twitter, I wouldn’t recommend starting here. You should be very familiar with the Twitter culture, what people respond to, and what they consider SPAM. Because a tool like this has tons of potential to be used incorrectly as well.
However, that being said, if you approach it from the mindset that it will simply help you find and connect with local people possibly interested in real estate, I do believe it could be very helpful, and I like that it works with you to create an ad campaign. Again, if you approach this tool as a way to make finding local Tweeps easier, and focus on providing quality info and relevant listings to them, try it out! I’d love to hear feedback from anyone that uses it.
And be sure to check out the MyTechOpinion blog post, as NikNik shares great screen shots of using the site and setting up a new campaign.
Technorati Tags: Rich Rogala, MyTechOpinion, NikNik, farming Twitter for real estate, social media for Realtors®, online real estate marketing, real estate marketing coach
September 1st, 2009 at 5:57 pm
Thanks for the write-up Rich.
You’re absolutely right about the need to use DemandSpot with care. It’s definitely a tool for advanced tweeps.
I’m happy to say that contrary to our concerns, out of the hundreds of agents who used our system so far, we only one was reported as a spammer (and we promptly banned him). I’m quite surprised with that myself – I expected the number to be much higher. I guess it’s a sign that the community should be given more credit that it currently gets.