Designing a referral system
With the economy the way it is right now, I believe now is better time than ever to focus on generating referrals from current and past clients. When people are going to part with their money, they want to be sure it will be with someone that has their best interests in mind, and will go above and beyond for them.
We’ve talked before about different ways to set up the actual referral system:
6 Steps for Setting Up Your Referral System
But even before you get to that point, you need to take a look at the process of generating referrals, and the mindset you need to have to make it work.
Do you believe that you deserve referrals?
Are you confident you can help the people your clients refer to you?
Even more so, do you not only believe you can help, but that you must offer to help? That you are doing a disservice to your clients and their network if you don’t offer them access to the easiest path possible to their goal (which is you)?
John at Duct Tape Marketing has an excellent post on Designing and Operating a Referral System that I think you should check out. It’s a great reminder that if we don’t ask, we won’t get, and that if we don’t believe that we are providing the quality service that generates referrals, no one else will either.
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March 15th, 2009 at 8:12 am
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Thanks!