Developing your die-hard tribe
Tue, Jan 13, 2009
I’m finishing up Tribes by Seth Godin for probably the third time, and wanted to share it with you. It’s a fantastic book about the power of developing and leading a “Tribe”. In essence, that’s what Consistent Clients is all about. Developing your group of followers that trust you, want to hear from you, and depend on you to provide them the information they need.
It’s more of a call to action to step up, rather than a step-by-step system to learn to lead. For those that want to be better at being themselves as leaders, it really drives home the importance of building committed and loyal fans. He also stresses the importance of embracing change. As a real estate agent, if you’re pushing the same outdated information and impersonal follow-up techniques from ten years ago, you’re missing the opportunity connect with and develop those dedicated fans.
I really recommend this book to anyone that has decided to make 2009 the year they become more than just a run-of-the-mill agent, and step up to be their clients’ trusted advisor.
Technorati Tags: Rich Rogala, real estate marketing book review, Tribes book review, real estate marketing ideas
January 15th, 2009 at 3:52 pm
Nice post, Rich. I’ve found that it is very beneficial to become a trusted advisor on many more facets than real estate to my most loyal people. I’ve made many restaurant suggestions in the past year to many different people.
I am in the middle of a credit score consultation with Gary Novell and have been telling my sphere of influence how this has directly benefitted me on my website(www.brianguzman.com)
I’ve read Never Eat Alone by Keith Ferrazzi a few times and it also discusses ways to reach out to people to add value to their overall lifestyle and create a connection with them as opposed to throwing business cards every time you see someone anywhere and everywhere.
I’m also in the middle of Book Yourself Solid which tells you to eliminate the clients that were drain your energy and work with people who give you enthusiam to complete the task beyond their expectations.