Consistent Clients – Real Estate Marketing

My post last week, Creative Marketing with Stamps, generated a lot of interest and enthusiasm from my readers. It seems like many of you understand the need to stand out from the crowd, and are looking for some fun, interesting ways to do that. I’m happy to help.

Try myJones.com. You may be familiar with Jones soda? If not, they’re a specialty soda company that offers flavors like FuFu Berry, Blue Bubblegum, AmeriCola, and Green Apple, just to name a few. They offer a site called myJones.com that allows you to make your own customizable 12 pack by adding a personal photo label and caption to the bottle.

Need Ideas?

• Snap a photo of the client in front of their new home right after they’ve gotten the keys. Throw that on the front of the bottle, with a caption that says “Welcome Home” or their address, or any personal message from you
• Use them as “new and improved business card”, and bring it as gift for a listing presentation. Whether or not they look at your materials, you can be sure they’ll keep the bottles around, with your face and information on them.
• Or, try them as a featured drink for your open house. Match the flavor to the decor of the house, and you’ll help people remember yours, even if they’ve seen several that day.
• Sponsor a neighborhood/community event by offering to provide refreshments. Order several cases with a related community photo on the front, and an understated “Sponsored by” caption on the back.

Do you have any unique products that you use to stand out and be memorable? I’d love to hear about them.

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