Give Your Clients a Reason to Like and Trust You in Each Contact
Thu, Jun 5, 2008
Now that I’ve touched on the subject of the importance of using your email signature block as a marketing tool, lets take it a step further.
We’ve established you should you include your contact information. It’s simple and remember it’s a good idea to be accessible to your clients.
Not only should you be accessible, you should be establishing a relationship with each contact. That brings me to the subject of likeability and trust. Clients are more likely to connect with you and believe in you when you offer them valuable information.
Your email signature block is a fantastic way to offer something of value for free. Include a link to a special report, newsletter or other relevant information. For example, I invite email recipients to access this link to receive a free report on the sidebar of www.ConsistentClients.com
Technorati Tags: Rich Rogala, Real Estate Marketing, Email Signature, Consistent Clients
June 5th, 2008 at 10:09 pm
Thanks for the reminder of how important the email signature is. Based on your advice, I shifted mine so that my website link is much more dominant. I see it as another way to drive people to my website with each of the 100+ emails I send a day.