Harness the Power of Testimonials
Thu, Oct 9, 2008
“What others say about you is 1000 times more powerful than what you say about yourself.”
We all know that word of mouth is a great way to sell something – whether it’s a product or a service. This is a big part of the reason I push referrals. A satisfied client is doing your selling for you.
But instead of just letting one person tell one person, you can take advantage of your client’s story, and let it help you sell to everyone you meet. Yes, I’m talking about testimonials.
If you’re in real estate, you need to take advantage of your testimonials to generate trust in what you are offering. Your sales copy can be great. You can hit on all the hot buttons your potential clients have. You can let your blog posts give them an insight into the way you think, what you know, and how you will help them. But if you can combine that with an authentic testimonial from a satisified client on exactly how you helped them, it will make choosing you as their agent simple.
We’ll be talking about ways to collect testimonials and use them in the next few posts. Right now, start thinking about some of the people that have (hopefully) raved about your service to you. They’ll be the people you’ll start with on collecting testimonials.
Technorati Tags: Rich Rogala, real estate testimonials, power of testimonials, marketing with testimonials
October 10th, 2008 at 4:04 pm
I couldn’t agree with this more. Since Rich suggested this to me a while back, I’ve made it a practice to ask each client for a testimonial. I provide a self addressed stamped envelope to make it as easy as possible for them to return it. I now have a book of testimonials that I bring to every listing appointment and first meeting with a new buyer. New clients love to read what others have written about me. It also is a way to separate myself from other agents they may be talking to.
Thanks Rich!