Consistent Clients – Real Estate Marketing

It’s the New Year – everyone is making resolutions and big plans for 2010. This is a great time for you to show your clients that you care as much about them having a great 2010 as they do. A great way to do this is get in touch with them and provide really valuable info they can use – whether it’s to save a lot of money, make their home worth more, do more, have more fun, etc.

Here are a few ideas:

• Put together a list of local contractors (carpenters, plumbers, landscapers, interior decorators, etc.) you know and trust, and who are fairly priced. Send to your list (works even better if you can get coupons from your contractors, who will appreciate the business) with a note about wanting to help keep a few extra dollars in their budget.

• Collect a yearly calendar of fun, free events in your community. Your note can mention that having fun and making memories does not always require money to be spent.

• Create a page on your website with a bunch of YouTube videos showing easy, DIY projects they can do around their home to improve home value, and send the link out via email.

• On the business end of things, think about professional contacts you know that would benefit by being introduced. Then pick up the phone or jump on your email and introduce them. They’ll appreciate it, and remember you for it.

A lot of these might be things they could do on their own, but they’ll appreciate that you took the time to put them all together in one easy place. It shows that you’re thinking of them, and care about them beyond just “making the commission”.