Consistent Clients – Real Estate Marketing

I came across a Challenge on ActiveRain to find out how (or if!) Realtors® that blog reuse their content. There were some really good posts in response to challenge, and I love how so many people are thinking beyond just the immediate blog post to see how they can attract readers, connect more with potential clients, and leverage the time they’ve already spent writing up the post. Here are just a few of the posts with some great ideas:

As If My Blog Wasn’t Working Hard Enough Already

How I use my ActiveRain blog to enhance my existing relationships

Keeping in touch with real estate buyers and sellers in St. Petersburg Tampabay.

I’d love to hear from you some of the ways you reuse and repurpose your blog content.

I’ve been blogging for nearly two years now, and have built up a pretty decent size library of real estate marketing related content. But naturally, there’s more I can do with it! So here are a few of the ways that I currently utilize the content I’ve already created are:

1) Every Monday I send an email out to my database with a recap of the previous weeks’ blog posts. I know that not everybody remembers to come and visit the blog regularly, and may not have subscribed to the feed, so this is another way to stay top of mind, get helpful marketing tips right to them, and give them a little personal note on what I’m up to. And by using content I’ve already put on my blog, this weekly “newsletter” is quick and easy to put together.

2) I’ve done so many posts on Twitter, and how real estate agents can use it in their marketing, that I decided to put the posts together into a short ebook exclusively on Twitter Essentials. It gets this really specific info into the hands of the people that want it, without them having to search through 2 years worth of blog posts to find it. This makes it easier for them to use, without too much more effort on my part to put it together.

I’m thinking of doing something similar on other topics that I’ve written about frequently. Any topic in particular YOU’D like?

Technorati Tags: Rich Rogala, online real estate marketing coach, repurposing blog content for real estate agents, blogging tips for Realtors®