Consistent Clients – Real Estate Marketing

Ever wanted to become THE local expert for a particular neighborhood in your area? For those of you in smaller towns, it might be fairly easy to stand out, since there are fewer agents, and it’s easier to target your particular town name (or maybe not!). But it’s awfully difficult to become THE local expert for the entire city of, say, Chicago. There are just too many homes, too many agents and it’s very difficult to stand out. Plus, if you live on the north side, you really may not be an expert on the south side real estate market.

A better solution is to take an area you do know really well, like a neighborhood, subdevelopment, etc. and focus on becoming the expert for anyone buying or selling a home there.

One way to do this is to grab a domain name with your neighborhood keywords in it. This costs all of about $10 from GoDaddy or another domain registrar.

Simply go to www.GoDaddy.com and do a search for a domain using your keyword, along with real estate or home or something similar:

So if I went ahead and grabbed this, I have a domain for homes in the Lakeview neighborhood in Chicago. Can’t get much more keyword rich than that!

The next step is to create a page on your website to hold lots of information on the Lakeview neighborhood – market statistics, average price of homes that have sold, current listings for the area, etc. Since we always want to be capturing leads from our website, make sure you add some kind of optin box. You could offer to send them a monthly update on the area, offer an Item of Value, or whatever your current freebie is.

Finally, you just need to go back to GoDaddy, and forward that domain so it points to the correct page on your website:

Voila! You have a keyword-rich domain name pointing to an info-rich page on your website. From here, there are lots of different ways you could promote this:

1. If you sponsor any events in your community, use this domain on your promotional materials instead of your usual website.
2. Create an area for Resources. Then, if you write any articles for your blog on this particular neighborhood, add a paragraph or excerpt of the article with a link pointing back to your original post.
3. Send out a mailer to neighborhood residents with a really targeted call to action. Example: “Hey Lakeview residents! Ever wanted to know what homes and condo’s in your neighborhood sell for? Check out your new neighborhood real estate resource – www.LakeviewChicagoHomes.com – where you can find out instantly! Plus, lots more real estate resources to keep you informed about all the changes in this crazy housing market we’re in.”

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