Increase in Postage Rates is a great way to stay in Consistent Contact with your clients
You’ve probably heard that the USPS is at it again. Rates for postage are increasing this month. On May 12th, expect to pay .42 cents per stamp. This is only a 1 cent increase and we all understand the cost of doing business. Smart marketers will also realize this is a golden opportunity to continue to build a relationship with your clients.
Here’s how you can turn the postal rate increase into a marketing coup.
Purchase additional 1 cent stamps and enclose them in a personal handwritten note to your clients. Let them know you’re thinking about them and appreciate how valuable their time is.
My suggestion is to invest in a sheet of .01 cent stamps at only .20 cents per client. Or you can purchase a sheet of 20 Forever Stamps. The forever stamps don’t expire and can be used even after other price hikes. A sheet of these will cost only $8.20 per client.
I suggest doing this today so the stamps reach them BEFORE the increase. Remember it’s all about relationships and long–term benefits. What have you done to increase top of the mind awareness with your clients lately?
Technorati Tags: Rich Rogala, Real Estate Marketing, Postage Increase, Consistent Clients, Referrals, Client Contact
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May 1st, 2008 at 5:13 pm
This is a great idea. A inexpensive way to keep in contact, but very thoughtful. I wish somebody would me new stamps - I always forget to go buy some!