Consistent Clients – Real Estate Marketing

If seeing is believing, are you “showing off” your satisfied clients?

Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it.

Why not start collecting quick video testimonials from your satisifed and appreciative clients? While not every client may be appropriate, certain transactions or clients may stand out as great sources of testimonials. Getting a quick clip of a homeowner that was stressed about selling their house, and is now relieved and thankful for your help in getting it sold can be a very strong motivator for someone considering choosing you as an agent. So is seeing the look of joy on the face of someone that just closed on their first home, and hearing their appreciation for how hard you worked to get their closing finalized.

This is especially true if these are people that are known or recognized in your community. So if you’re dealing with someone that is a well-known public figure locally, be sure to at least ask if they’re willing to say a few words about their experience with you.

A few tips about video testimonials to keep in mind:

• Offer a little guidance. While they may be happy to do it, not everyone knows what to say on camera, and the testimonial may seem dull or even forced. So talk to them about it before you whip the camera out. Give some suggestions of things they could mention, like you coming out on a Saturday to help clean out gutters before an Open House, or how you stayed on top of the mortgage broker to make sure everything was ready for a quick closing. Most people will appreciate the ideas, and it takes a bit of the pressure off them.
• Keep it short. Don’t let them ramble for several minutes. Ask them to state their name, and then mention a few of the things they appreciated during the process, or a few of the hurdles that had to be overcome. More than a minute will start to get boring for viewers.
• Get their permission if you’re planning to use the video in your marketing (which you should be!). You can get a stock model release here.

Finally, check out these 8 Easy Steps to Advertise Video Testimonials. They provide lots of helpful tech information on recording, editing and uploading the video once it’s ready.

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