Consistent Clients – Real Estate Marketing

Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer clients you attract (just looking vs. ready to go).

“…the cumulative traffic gained from dozens of these sorts of micro-topic articles will easily outweigh the gains from high-demand search terms. And, more importantly, this traffic will target and attract more read-to-act buyers.”

Check out his post, then think about ways you can talk about not just your city, but how you can answer potential clients questions about your neighborhood, your housing specialty or any specific topic you know concerns the people you want to connect with.