Consistent Clients – Real Estate Marketing

Need ideas for content for your blog? Haven’t posted for months, and not sure what to write about? Don’t forget that you can easily utilize other people’s content.

Here are a few quick ideas to help you start generating content for your blog, even if you don’t write a bit of it!

• Utilize more videos on your blog. YouTube is a great source for videos on staging homes, home repair, and other tips that would be helpful for sellers. Realtor.com offers many great real-estate related videos that you can embed on your site, and there are lots of other sites that have videos that you can share as well. One of my coaching clients does a great job of this on his blog www.rookiehomesellers.com. Once you find a good video, just add a paragraph or two sharing why this particular tip or topic is important.

• Read a great article that you think your database should see? Write a short paragraph letting them know your favorite point or tip, give credit to the author, then link back to their article. Go a bit farther, and contact the author. You can often get permission to reprint the entire article on your blog as long as you include their bio information.

• Hop over to an article directory like Ezine Articles or GoArticles, and reprint one of those articles. Here, you don’t even need to write up your own short message – just copy and paste the entire article, along with the full bio, onto your site. If you’re using Wordpress or a similar platform, you can even create a second username “Guest Post” so readers understand this isn’t your content, but you’re sharing it as additional content.

• If you enjoy listening to podcasts, share a good episode as a link on your blog. Whether it’s from iTunes or BlogTalkRadio or somewhere else, you can usually find the individual episode link. Then it’s just another quick message from you on why they should listen, and you’ve got another blog post.

Obviously, filling your blog only with content from other experts isn’t going to build up your own expert level, but it’s a great way to supplement with your own posts. And more content is always a good thing! Plus, I’ve always noticed that as I view other people’s videos and posts, it often triggers ideas for my own content, thereby giving me two posts!

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