Consistent Clients – Real Estate Marketing

Once you have several testimonials you’d like to use, it’s time to integrate them into your marketing. While it’s pretty common to see a few testimonials on a website, or added to a flyer, there are lots more possibilities that can help your testimonials really stand out.

• Instead of just adding a testimonial here and there to your marketing flyers, consider putting together a booklet of testimonials, and including that when doing a presentation. Sometimes, people’s eyes skim over testimonials without really reading them, but when you separate them out, you are giving people additional material to read about you, and it shows you have enough happy clients to fill a book!
• In the Creating a Quick System to Collect Testimonials post , I talked about using an autoresponder to collect testimonials. You can also use that same autoresponder to deliver them. On each email, setup the call for testimonials, then include a testimonial targeted to their recently completed real estate transaction.
• If you have a client willing to create a quick video testimonial for you, post it on YouTube, then embed it on your site. Now you have a YouTube channel full of testimonials that is very search engine friendly. Check out this great example, done by Ashley Ahlert in Fort Smith, AR.

• I also talked about creating a toll-free testimonial line that prospective clients can call, at their convenience, with no sales pressure, to hear testimonials from happy past clients.
• Finally, wherever you use your testimonials, always remember the basics – they should be authentic and believeable. Include full names, titles, etc. whenever possible.

Don’t have any testimonials yet? Read: Creating a Quick System to Collect Testimonials

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