Weekend Web 2.0 Wrap-Up: Squidoo your way to a single-property webpage
Mon, Dec 8, 2008
In today’s Weekend Web 2.0 Wrap-Up, I wanted to share a great tip from Joe Boylan of Colorado Springs Homes, posted on Active Rain. He gives some great tips for using Squidoo, the brainchild of Seth Godin, as a way to create free and easy single-property webpages.
If you’re not familiar with Squidoo, you sign up and can create as many pages or “lenses” as you want. You choose your title, your keywords, and populate it with all sorts of things to help you promote a home for sale – video, photos, text, social bookmarking links, and more.
Since it’s not always feasible or cheap to create a single property page on your site for each listing, this can be a great way to get your property out there. Squidoo is ranked very well by Google, and so you may see very high rankings for this page, as well. Plus, you can put your bio and your link to your own website on the page, which counts as an incoming link to your site, thus boosting the search engine rankings for you just a little bit as well.
Check out Joe’s example, then think about creating your own Squidoo lens. Once you do a couple, you’ll probably find you can breeze through setting one up pretty quickly!
Technorati Tags: Rich Rogala, Joe Boylan, Squidoo for real estate, single property websites, real estate marketing tip, Seth Godin
December 8th, 2008 at 4:34 pm
Rich – while I love the idea of mass exposure of a featured property using the many syndication portals like Trulia, Zillow, Google Base, Oodle, Hotpad and Craigslist (and many more), I challenge our Dakno clients to utilize Squidoo in a more effective manner. Rather than creating a lens for a single property, why not create a lens that is dedicated to the whole neighborhood. Now your message is focused at a wider audience as opposed to a buyer of a single property who may or may not like the property, be in the market for a home with those exact features and in that price point. Plus, don’t you want your lens to have lasting staying power? Once the listing is sold, or removed from the market don’t you want the staying power of a lens that features a neighborhood?
You can always add the featured listing in the neighborhood lens and say something like; the property at 123 Main Street is a perfect example of the types of homes for sale in Smith Crossings. Blah, blah, blah…
Last but not least, as you say, why not take advantage of the SEO Google juice Squidoo offers by linking your keywords in the lens of the neighborhood and the featured listing back to your internal pages of your neighborhood page and featured properties page on your website/blog.
I look forward to your comments.
Bobby Carroll – Dakno Real Estate Marketing
@Realestatecoach
December 9th, 2008 at 4:36 pm
Bobby – yes, there are lots of possibilities for Squidoo. A neighborhood guide is a great idea. You could also set up a Relocation Tips page for your area. But why not do both? Once the property is sold or taken off the market, you can update the content (which the search engines love), and point them to other similar properties, along with the Neighborhood Guide.
June 24th, 2009 at 3:50 pm
Your tips and concepts on web 2.0 was immensely helpful. Thanks for sharing your views.