Consistent Clients – Real Estate Marketing

Whether your client database is large or small, it only makes sense to care for and connect with them. These are people that have chosen YOU to work with. One of the biggest mistakes I see agents making is NOT keeping in touch regularly, or finishing with one client and dumping them and jumping to the next.

When you take the time to give clients a little extra care and attention, they begin to see you as a resource or even a friend, as opposed to someone that’s just there to help them part with their money. It doesn’t even have to take much time, either. One quick and easy way to make a difference in someone’s life each week is to make a note of something important/difficult/exciting happening in their life, and follow up with them a couple days or weeks later to check in. Just the fact that you remembered and cared enough to see how things went is HUGE.

This little step once per week (what would that take, 10 minutes to write a quick reminder to yourself and make a phone call?) could affect 52 people in a year. If half those 50  people remembered your care, and referred you to someone else, you’ll have received 25 referrals in a year. How many referrals are you averaging right now?

Remember, simple things can make a big difference, both to your clients and to your business.

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