One of my all time favorite writers is Seth Godin. He is a marketing genius. In fact, I strongly recommend All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World. Godin explores worldview and the importance of understanding the story going on in the mind of both consumer and marketer. The stories vary drastically, so it’s important to explore this thoroughly.
Reading this book made me shift my sales mentality and really focus on my clients.
Whatever the size of your current client base, it only makes sense to nurture and carefully care for them. One of the biggest mistakes marketer’s make is NOT keeping touch on a regular basis.When you nurture the people you work for with a little extra care and attention, they begin to see you as an asset opposed to just someone who wants them to spend their money. This one fact alone will catapult you ahead of your competition.
“Either you are Consistent or Non-Existent in your marketing efforts!!”
I’ll say it again another way; you must market yourself each and every month, in a variety of ways, or look at going back to your previous career! You are the CEO of your own business when in real estate. How do you want it [...]
When Your Marketing Works – Be Knowledgeable!
Could you literally define each term below?
Appraisal: a written report by a state-licensed professional that includes an unbiased analysis of the property’s value and the reasoning that led to that opinion. An appraisal report is required for any property sale.
Broker: an agent who brings together a buyer and a [...]
Wednesday, March 5, 2008
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