Here’s a challenge for you: Could you define each term below? You might be able to rattle off a explanation worthy of the best real estate textbook out there, but can you actually communicate in a way that your client understands? An easy way to lose rapport and trust with a client is talk over their head. [...]
Wednesday, March 5, 2008
One of my all time favorite writers is Seth Godin. He is a marketing genius. In fact, I strongly recommend All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World. Godin explores worldview and the importance of understanding the story going on in the mind of both consumer and marketer. The stories vary drastically, so it’s important to explore this thoroughly. Reading this book made me shift my sales mentality and really focus on my clients.
Tuesday, March 4, 2008
Whatever the size of your current client base, it only makes sense to nurture and carefully care for them. One of the biggest mistakes marketer’s make is NOT keeping touch on a regular basis.When you nurture the people you work for with a little extra care and attention, they begin to see you as an asset opposed to just someone who wants them to spend their money. This one fact alone will catapult you ahead of your competition.
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Thursday, January 28, 2010
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