Ever had a really long link you needed to share? It can be difficult to share long links with clients (like property listing links) as they often get cut off or distorted in email, or are long and ugly for Facebook and Twitter. There are many times that shortening long links makes sense, and bit.ly [...]
Thursday, September 30, 2010
This is another post in our Social Media Case Study series. Need a great example of how a company shares relevant content and interacts with their followers (and does a great job promoting themselves in the process)? Check out Azul Hotels on Twitter. First off, they have a very nice custom Twitter background, which shows off [...]
Tuesday, September 28, 2010
As Realtors, we probably have a better appreciation for doing business by mobile phone than many other smart businesses, but have you integrated it into your marketing plan yet? You may not realize that not only can your smartphone be a lifesaver for your business while you’re on the go, you can also use it to [...]
Thursday, July 29, 2010
Most agents have a marketing plan of some sort that they share with prospective sellers, but does it convey all the value you offer as an agent? The kind of information that is included in your marketing plan, as well as how you present it, can say a lot about you. I recommend to the agents [...]
Thursday, February 25, 2010
I came across a really interesting post today on Social Media Examiner – 4 Ways to Use Twitter to Capture Customers. Great read on how local businesses can (and are) using Twitter to connect with local people and turn them into customers. There are great examples for other types of local businesses, but what really caught [...]
Tuesday, January 26, 2010
Today’s Web 2.0 post is one from the Duct Tape Marketing blog by John Jantsch: Yelp, Changing the local game some more. I’ve talked about taking advantage of Google Local to get better local visibility for your business, and I use Yelp myself. But I hadn’t really considered the importance of being on more than [...]
Wednesday, January 20, 2010
Do you have a mobile presence? What that means is, there are 123 million people in the US alone using their cell phones to text message and access the internet. Are you reaching them? Wouldn’t you like to? Now, I’m no mobile marketing professional, so if you are looking for more info on reaching potential and [...]
Friday, January 1, 2010
It’s the New Year – everyone is making resolutions and big plans for 2010. This is a great time for you to show your clients that you care as much about them having a great 2010 as they do. A great way to do this is get in touch with them and provide really valuable [...]
Monday, December 28, 2009
Today’s Web 2.0 Wrap-up is a very exciting (I think) post from Geek Estate Blog about a new Wordpress plugin from Diverse Solutions for their IDX. If you’re not familiar with IDX, it is a way of connecting your website to your MLS in order to display your listings. I’m not sure of all the [...]
Thursday, December 24, 2009
In my coaching, I am dedicated to helping the Realtors® I work with build a business based on referrals and repeat clients. I know how much of a difference it made in my own life when I was selling real estate – I went from having the undependable ebb and flow of a real estate [...]
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