Most agents have a marketing plan of some sort that they share with prospective sellers, but does it convey all the value you offer as an agent? The kind of information that is included in your marketing plan, as well as how you present it, can say a lot about you. I recommend to the agents [...]
Monday, April 26, 2010
Real estate listing sites and social media sites are a great way to get visibility for new listings online. You’ve probably heard the statistic that over 85% of people start their home search online, so having a presence for your listing on many different sites increases the chances of it being found by the perfect [...]
Thursday, February 25, 2010
I came across a really interesting post today on Social Media Examiner – 4 Ways to Use Twitter to Capture Customers. Great read on how local businesses can (and are) using Twitter to connect with local people and turn them into customers. There are great examples for other types of local businesses, but what really caught [...]
Tuesday, January 26, 2010
Today’s Web 2.0 post is one from the Duct Tape Marketing blog by John Jantsch: Yelp, Changing the local game some more. I’ve talked about taking advantage of Google Local to get better local visibility for your business, and I use Yelp myself. But I hadn’t really considered the importance of being on more than [...]
Wednesday, January 20, 2010
Do you have a mobile presence? What that means is, there are 123 million people in the US alone using their cell phones to text message and access the internet. Are you reaching them? Wouldn’t you like to? Now, I’m no mobile marketing professional, so if you are looking for more info on reaching potential and [...]
Friday, January 1, 2010
It’s the New Year – everyone is making resolutions and big plans for 2010. This is a great time for you to show your clients that you care as much about them having a great 2010 as they do. A great way to do this is get in touch with them and provide really valuable [...]
Monday, December 28, 2009
Today’s Web 2.0 Wrap-up is a very exciting (I think) post from Geek Estate Blog about a new Wordpress plugin from Diverse Solutions for their IDX. If you’re not familiar with IDX, it is a way of connecting your website to your MLS in order to display your listings. I’m not sure of all the [...]
Thursday, December 24, 2009
In my coaching, I am dedicated to helping the Realtors® I work with build a business based on referrals and repeat clients. I know how much of a difference it made in my own life when I was selling real estate – I went from having the undependable ebb and flow of a real estate [...]
Wednesday, December 23, 2009
Today’s Web 2.0 wrap-up is a great recycled post from The Real Estate Tomato, Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. Jim talks about the importance of using long-tail keywords when blogging, because it actually lets you control the type of buyer clients you attract (just looking [...]
Wednesday, March 5, 2008
One of my all time favorite writers is Seth Godin. He is a marketing genius. In fact, I strongly recommend All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World. Godin explores worldview and the importance of understanding the story going on in the mind of both consumer and marketer. The stories vary drastically, so it’s important to explore this thoroughly. Reading this book made me shift my sales mentality and really focus on my clients.
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Thursday, July 29, 2010
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