The Reward of Referrals
You’ve heard me talk about staying in contact with clients. But, what about referral sources? While many of your clients will be great referral sources, you’ll also have referrals from other sources. Friends, family, business associates and others who have simply heard of your good work will send business your way.
It’s important to reward your referrals for the business they send your way. It can be as simple as a handwritten card but there are also more impressive referral reward avenues.
Research the programs available and be sure to choose a system that not only keeps you in touch with clients but also allows you to send gifts to your referral sources.
By rewarding behavior, you ensure repeated referrals. What are you doing to reward your referral sources?
Rich Rogala, Real Estate, Marketing, Referrals, Referral Rewards, Business Referrals
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March 18th, 2008 at 11:50 am
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes
March 18th, 2008 at 7:45 pm
Great point! Some of my best ‘cheerleaders’ haven’t had to opportunity to be my clients yet. And they love being recognized…even if it’s a shout out on my blog or newsletter!