Consistent Clients – Real Estate Marketing

Today’s Weekend Web 2.0 Wrap-up is courtesy of Joel at Future of Real Estate Marketing. He has a great post showcasing a Canadian Realtor® that is taking a different approach to video marketing.

Rather than just videotaping a tour of his newest listing, he is using the video camera on his drive to a listing appointment, giving viewers an “insiders” look at his daily routine, his knowledge, and his personality, spontaneously.

This is a great way to showcase you as a Realtor®, rather than just your listings. And if you add to your blog, it gives readers an excellent insight to how you will deal with them and assist them in their real estate transaction.

We have talked about other ways video can be used in your marketing in the Weekend Web 2.0 Wrap-Up for 8/10, but some of the ideas are here:

You may already have videos on YouTube for home tours, or client testimonials. Keeping with the idea above, try videos that target those new to the area, by offering a walk-through of popular areas of town. Or, for those that deal with first-time buyers, a video guide on different styles of homes, using your listings as examples. Or a “welcome video” from people you feel are important to know (you could get really creative here!). The principal of the local school, a great banker, someone from city hall, the owner at your favorite coffee house!

Whether or not you’re comfortable in front of a video camera, see if you can come up with a unique way to use video in marketing yourself and your properties.

Technorati Tags: Rich Rogala, real estate marketing tips, marketing real estate with video, YouTube for real estate