Consistent Clients - Real Estate Marketing

Get Creative to get Clients!

We’ve talked about using social networks to make connections and gain clients. Keeping the “social” in social networks, and avoiding the hard sell, is the way to success with these networks. But sometimes it can take a while to develop these relationships and have business come of it.

So, get creative! The beauty of these sites is that most other business people there are interested in promoting themselves, as well. Take the time to search out past clients on Facebook that you know have their own business. Contact them to ask if they’d be interested in posting a testimonial from you for their business (an honest one, of course, if you’ve never been there, this won’t work!) on their Facebook profile or Facebook page if they have one. You may find they offer to write one for you.

The same goes for sites like Yahoo! Local and Google Local. Offer up a business review for past or current clients, and you may find they do the same.

Take it a step further - if you focus on relocations or 2nd home purchases, here’s a statistic: “Over 90% of luxury consumers used the Internet in support of their travel planning”. I imagine that most people interested in purchasing a second home, or relocating to the area, start their search with travel sites to learn about the area. So take the time to write reviews or comment on blogs for other businesses as well. Something simple like “As a Realtor® in _____, I often take my clients to _____ restaurant, and they always love the selection.” Or, “I often pick up the house warming gifts for my clients at ____ after they close on their new home.” You’ve established yourself as an area expert that is attentive to your clients, and there was no hard sale at all.

You may already have videos on YouTube for home tours, or client testimonials. Keeping with the idea above, try videos that target those new to the area, by offering a walk-through of popular areas of town. Or, for those that deal with first-time buyers, a video guide on different styles of homes, using your listings as examples. Or a “welcome video” from people you feel are important to know (you could get really creative here!). The principal of the local school, a great banker, someone from city hall, the owner at your favorite coffee house!

Be sure to use your keywords as tags on the video, and brand it very simply with your name and website.

These ideas not only give you other ways to introduce yourself to potential clients, but as you promote others, you’re fostering goodwill in your community. Many of these business owners will appreciate that you mentioned them, and may mention you the next time someone says they’re getting ready to buy or sell!

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